Senior Growth Product Manager

Senior Growth Product Manager – Adobe Experience Cloud

Adobe Experience Cloud enables enterprises to deliver personalized, data‑driven digital experiences at scale. We are seeking a Senior Growth Product Manager to drive Product‑Led Growth (PLG) across Experience Cloud products by accelerating user acquisition, activation, engagement, retention, and expansion.

What You’ll Do

Growth Strategy & Lifecycle Management

• Drive and evolve end‑to‑end growth strategies across acquisition, activation, engagement, retention, and expansion for an Experience Cloud product.
• Identify and prioritize high‑impact growth opportunities using data, research and experimentation.
• Develop and prioritize a growth roadmap tied to clear business impact.

Experimentation & Optimization

• Design, launch, and analyze a high‑velocity experimentation program across critical user journeys.
• Drive rapid test‑and‑learn cycles that ensure rigorous experiment design by establishing clear hypotheses, calculating statistical power, and implementing appropriate guardrails.
• Collaborate with engineering and data teams to build robust instrumentation for accurate measurement and monitoring, and oversee careful rollout strategies—including phased launches, A/B testing, and control groups—to minimize risk and improve actionable insights.

Technology‑Based Growth Initiatives

• Identify, prioritize, and ship product experiences powered by advanced technology that improve conversion and retention—e.g., personalization, predictive mentorship, and intelligent onboarding.
• Use AI to accelerate experiment ideation, hypothesis generation, copy/variant drafting, and analysis—while maintaining statistical rigor and human review.

Cross‑Functional Collaboration

• Partner with cross‑functional leaders to co‑develop and implement growth initiatives, navigating trade‑offs and driving alignment across teams.
• Influence product roadmaps and drive outcomes in a matrixed environment without direct authority.
• Manage stakeholders across engineering, design & UX research, marketing, finance & data science to ensure coordinated execution.

What You Need to Succeed

• 5+ years of Growth Product Management experience, with significant focus on experimentation‑driven optimization.
• Proven experience driving B2B Product‑Led Growth in SaaS or Digital Marketing Technology platforms.
• Experience implementing and executing experimentation tools.
• Deep expertise in experimentation frameworks, behavioral analytics, funnel optimization, and cohort analysis.
• Solid understanding of enterprise customer journeys, including self‑serve, sales‑assisted, and hybrid motions.
• Fluency in applying AI to product discovery, experimentation, and growth workflows, with a commitment to continuous skill development.
• Hands‑on experience using AI‑assisted tools for accelerating prototyping and insight generation.
• Demonstrated ability to translate data and customer insight into shipped product experiences with measurable impact.
• Excellent communication skills, with the ability to synthesize insights into clear narratives that drive action.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

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