Adweek is hiring: National Advertising Campaign Specialist in Baton Rouge
Adweek, Baton Rouge, LA, United States
National Advertising Campaign Specialist - Baton Rouge, Louisiana
We are hiring a National Advertising Campaign Specialist to oversee all post‑buy aspects of a national campaign and manage the execution of dynamic digital campaigns. The position acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.
Responsibilities
Oversee all post‑buy aspects of a national campaign, including day‑to‑day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery.
Manage the execution of dynamic digital campaigns, ensuring scheduling and campaign compliance and upholding digital scheduling best practices.
Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials.
Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution.
Audit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly, directly with the customer or the customer’s design agency.
Distribute posting instructions and creative images to local sales offices for national campaigns.
Track production materials, maintain tracking logs, and maintain digital schedule organization best practices for each campaign.
Execute a high volume of digital scheduling on a daily basis.
Compile and distribute status update reports for customers on a daily basis.
Troubleshoot and help solve production‑related issues with external and internal customers and partners to ensure an on‑time posting of national campaigns.
Identify digital technical issues resulting in a delivery compromise, like board outages, and determine technical, local market, and client implications; take action accordingly.
Anticipate problems and communicate with customers, National Account Executives, Account Managers, and local Lamar offices.
Manage digital goods or service solutions for Lamar’s technical failures; help sellers and customers with service solutions on preventable delivery failures as needed.
Manage iSpot order management from beginning to end, including:
Manage client expectations and establish delivery deadlines.
Obtain assets directly from sellers, clients, or the client’s design agency.
Work directly with the iSpot team on orders and mediate issues.
Manage scheduling and quality assurance; troubleshoot accordingly.
Deliver proof of execution.
Answer to clients on the seller’s behalf should delivery failure occur.
Know the proof of performance requirements for each national account under responsibility.
Audit incoming proof of performance information for completion and accuracy.
Manage all aspects of both simple and complex proof of performance projects.
Communicate effectively with all stakeholders for a project or task.
Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team).
Other tasks and responsibilities as assigned.
What you can expect from us:
A Monday‑Friday, 8:00 am–5:00 pm hybrid work schedule.
A 4–6 week training period.
An hourly range of $21 – $25 / hour, dependent on relevant experience and qualifications.
120 hours of paid time off (PTO) that increases with tenure.
12 paid company holidays, including President’s Day and Juneteenth.
Career advancement opportunities.
Ongoing professional development and internal leadership programs to maximize your career potential.
Multiple medical plan options and health savings account.
Hospital, Critical Illness, and Accident coverage.
Short & long‑term disability and paid parental leave.
Employee Stock Purchase Plan.
401(k) plan with company match.
Up to $1,200 value in employer‑paid HSA contributions and cash rewards for engaging in our wellness program.
A people‑first culture that invests in connection, community involvement, and transparency around employee feedback.
Seasonal corporate perks such as holiday parties, crawfish boils, and food trucks.
A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio.
Qualifications
Strong written (email) and verbal communication skills.
Strong discernment and predictive problem‑solving skills.
High sense of urgency.
Highly organized with a systematic approach to detail‑oriented work.
Works well under deadlines and pressure.
Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff, as well as customers and their production companies.
Proficiency in Microsoft Office applications (Word, Excel, Google Sheets).
Ability to work independently and act on one’s own initiative.
Ability to learn and implement new computer applications quickly and effectively.
Strong mediation skills.
Critical and analytical thinking skills.
Ability to prioritize tasks.
Basic understanding of IT language and technical requirements.
Customer focused.
Team player.
Education and Experience
HS Diploma or equivalent required.
BA/BS degree in a related field, such as Business, Marketing, or Communications preferred.
Previous work experience in media preferred.
3–5 years of related work experience required, or other equivalent combination of education and experience.
Physical Demands and Work Environment
The primary work environment is an office.
Lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
Typical percentage of time spent traveling and spending nights away from home is less than 10%.
On‑call shifts may be required.
EEO Statement Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.
Visa Sponsorship Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.
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Responsibilities
Oversee all post‑buy aspects of a national campaign, including day‑to‑day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery.
Manage the execution of dynamic digital campaigns, ensuring scheduling and campaign compliance and upholding digital scheduling best practices.
Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials.
Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution.
Audit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly, directly with the customer or the customer’s design agency.
Distribute posting instructions and creative images to local sales offices for national campaigns.
Track production materials, maintain tracking logs, and maintain digital schedule organization best practices for each campaign.
Execute a high volume of digital scheduling on a daily basis.
Compile and distribute status update reports for customers on a daily basis.
Troubleshoot and help solve production‑related issues with external and internal customers and partners to ensure an on‑time posting of national campaigns.
Identify digital technical issues resulting in a delivery compromise, like board outages, and determine technical, local market, and client implications; take action accordingly.
Anticipate problems and communicate with customers, National Account Executives, Account Managers, and local Lamar offices.
Manage digital goods or service solutions for Lamar’s technical failures; help sellers and customers with service solutions on preventable delivery failures as needed.
Manage iSpot order management from beginning to end, including:
Manage client expectations and establish delivery deadlines.
Obtain assets directly from sellers, clients, or the client’s design agency.
Work directly with the iSpot team on orders and mediate issues.
Manage scheduling and quality assurance; troubleshoot accordingly.
Deliver proof of execution.
Answer to clients on the seller’s behalf should delivery failure occur.
Know the proof of performance requirements for each national account under responsibility.
Audit incoming proof of performance information for completion and accuracy.
Manage all aspects of both simple and complex proof of performance projects.
Communicate effectively with all stakeholders for a project or task.
Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team).
Other tasks and responsibilities as assigned.
What you can expect from us:
A Monday‑Friday, 8:00 am–5:00 pm hybrid work schedule.
A 4–6 week training period.
An hourly range of $21 – $25 / hour, dependent on relevant experience and qualifications.
120 hours of paid time off (PTO) that increases with tenure.
12 paid company holidays, including President’s Day and Juneteenth.
Career advancement opportunities.
Ongoing professional development and internal leadership programs to maximize your career potential.
Multiple medical plan options and health savings account.
Hospital, Critical Illness, and Accident coverage.
Short & long‑term disability and paid parental leave.
Employee Stock Purchase Plan.
401(k) plan with company match.
Up to $1,200 value in employer‑paid HSA contributions and cash rewards for engaging in our wellness program.
A people‑first culture that invests in connection, community involvement, and transparency around employee feedback.
Seasonal corporate perks such as holiday parties, crawfish boils, and food trucks.
A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio.
Qualifications
Strong written (email) and verbal communication skills.
Strong discernment and predictive problem‑solving skills.
High sense of urgency.
Highly organized with a systematic approach to detail‑oriented work.
Works well under deadlines and pressure.
Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff, as well as customers and their production companies.
Proficiency in Microsoft Office applications (Word, Excel, Google Sheets).
Ability to work independently and act on one’s own initiative.
Ability to learn and implement new computer applications quickly and effectively.
Strong mediation skills.
Critical and analytical thinking skills.
Ability to prioritize tasks.
Basic understanding of IT language and technical requirements.
Customer focused.
Team player.
Education and Experience
HS Diploma or equivalent required.
BA/BS degree in a related field, such as Business, Marketing, or Communications preferred.
Previous work experience in media preferred.
3–5 years of related work experience required, or other equivalent combination of education and experience.
Physical Demands and Work Environment
The primary work environment is an office.
Lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
Typical percentage of time spent traveling and spending nights away from home is less than 10%.
On‑call shifts may be required.
EEO Statement Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.
Visa Sponsorship Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.
#J-18808-Ljbffr