Paid Media Marketing Manager

Signal & Strand is partnering with a leading consumer technology company to hire a Paid Media Marketing Manager. This role is responsible for executing and optimizing paid media programs across a complex digital ecosystem, driving customer acquisition and revenue growth across direct-to-consumer, marketplace, and retail media channels.

This is a performance-driven role for someone who thrives in execution, testing, and optimization. You’ll work across platforms, partners, and internal teams to deliver measurable results while continuously improving efficiency and scale.

The Mandate

Optimize programs against CAC, ROAS, and revenue growth targets

Translate strategy into structured campaign plans, budgets, and testing roadmaps

Partner cross-functionally to ensure creative, data, and execution are aligned

Continuously improve performance through disciplined testing and analysis

Key Responsibilities

Plan, launch, and optimize paid media campaigns across platforms including Google, Meta, TikTok, DSPs, and affiliate networks

Execute campaigns across DTC, marketplaces (including retail media), and upper and lower funnel initiatives

Develop audience strategies including prospecting, retargeting, segmentation, and suppression

Translate growth strategy into actionable campaign plans, budgets, and test-and-learn roadmaps

Optimize campaigns against key metrics including CAC, ROAS, and revenue contribution

Partner with Brand & Creative teams to develop and refine performance-driven creative assets

Build and maintain dashboards to track campaign performance and report on KPIs

Analyze performance data to identify trends, insights, and optimization opportunities

Collaborate with Analytics and Marketing Operations on attribution, incrementality testing, and tracking infrastructure

Manage relationships with external agencies and vendors, ensuring accountability to performance goals

Test and explore emerging platforms and channels to unlock new growth opportunities

Ideal Profile

5+ years of experience managing and optimizing paid media campaigns across digital platforms

Strong background in performance marketing within a DTC or ecommerce environment

Deep understanding of CAC, ROAS, attribution models, and performance measurement

Experience building and executing audience strategies and structured testing frameworks

Hands‑on experience with platforms such as Google Ads, Meta, TikTok, DSPs, and affiliate channels

Familiarity with analytics tools, pixel implementation, UTM tracking, and A/B testing

Experience working cross‑functionally with creative, analytics, and ecommerce teams

Experience managing agencies or external partners is a plus

Exposure to emerging or non‑traditional platforms (e.g., Reddit, Twitch, Discord) is a plus

Location & Work Model

Hybrid work model with regular in-office collaboration

Compensation

$100,000 to $130,000 base salary + bonus

Final package aligned with experience and scope

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