Thought Leadership Manager
Baker Hughes Holdings LLC, Houston, TX, United States
Thought Leadership Manager
“Shaping the future of energy through insight, influence, and ideas.”
“Positioning Baker Hughes as the goto authority in The Energy Equation.”
Join Our Team Baker Hughes provides technology and solutions to industrial and energy customers worldwide, rewriting The Energy Equation making energy safer, cleaner and more efficient for people and the planet.
Fuel Your Passion The Thought Leadership Manager is responsible for shaping and strengthening the organization’s global brand by establishing thought leadership positions for Baker Hughes across selected markets and within a new competitive space. This role supports Baker Hughes’ leadership in The Energy Equation by:
Recognizing key industry trends and stakeholder needs
Driving external communications strategies that enhance reputation and influence stakeholder perception
Supporting strategic business priorities
Responsibilities
Leading external and internal research to recognize industry trends as they develop, enabling Baker Hughes to stay ahead of the curve.
Using research to develop a compelling, differentiated position and narrative for Baker Hughes across selected industries.
Developing and managing differentiated content strategies that elevate brand reputation, executive visibility, and thought leadership.
Collaborating with PR, Marketing, and other functions to develop integrated campaigns, media moments, and reputation management initiatives.
Supporting key external announcements including corporate milestones, strategic partnerships, and major product releases.
Building research channels to measure Baker Hughes’ progress against competitors.
Creating compelling and differentiated content for marketing and communications channels such as social media, web, and events.
Maintaining dashboards and reporting mechanisms to evaluate program effectiveness.
Qualifications
8+ years of experience in brand strategy, marketing, communications, or related disciplines within corporate, agency, or consulting environments.
Proven experience with brand strategy, messaging frameworks, and cross‑functional stakeholder management.
Strong analytical, strategic thinking, and written communication skills.
Strong curiosity about new ideas and how things work together.
Experience in brand positioning, messaging, and narrative development.Executive‑level communication and storytelling ability.
Strong project leadership and cross‑functional collaboration
The Baker Hughes internal title for this role is: Communications Manager - Customer/Marketing Comm
Benefits
Contemporary work‑life balance policies and wellbeing activities.
Comprehensive private medical care options.
Life insurance and disability programs.
Tailored financial programs.
Additional elected or voluntary benefits.
Legal and Employment Information This position requires valid work authorization in the country of employment. The employer is unable to sponsor work authorization for this role at any time.
You will be eligible to participate in company‑sponsored benefit programs, including health and welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of the plans.
This position is eligible for a comprehensive and competitive benefits package, further eligible for additional forms of compensation such as bonuses subject to the terms of applicable benefit plans or policies.
Baker Hughes is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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“Positioning Baker Hughes as the goto authority in The Energy Equation.”
Join Our Team Baker Hughes provides technology and solutions to industrial and energy customers worldwide, rewriting The Energy Equation making energy safer, cleaner and more efficient for people and the planet.
Fuel Your Passion The Thought Leadership Manager is responsible for shaping and strengthening the organization’s global brand by establishing thought leadership positions for Baker Hughes across selected markets and within a new competitive space. This role supports Baker Hughes’ leadership in The Energy Equation by:
Recognizing key industry trends and stakeholder needs
Driving external communications strategies that enhance reputation and influence stakeholder perception
Supporting strategic business priorities
Responsibilities
Leading external and internal research to recognize industry trends as they develop, enabling Baker Hughes to stay ahead of the curve.
Using research to develop a compelling, differentiated position and narrative for Baker Hughes across selected industries.
Developing and managing differentiated content strategies that elevate brand reputation, executive visibility, and thought leadership.
Collaborating with PR, Marketing, and other functions to develop integrated campaigns, media moments, and reputation management initiatives.
Supporting key external announcements including corporate milestones, strategic partnerships, and major product releases.
Building research channels to measure Baker Hughes’ progress against competitors.
Creating compelling and differentiated content for marketing and communications channels such as social media, web, and events.
Maintaining dashboards and reporting mechanisms to evaluate program effectiveness.
Qualifications
8+ years of experience in brand strategy, marketing, communications, or related disciplines within corporate, agency, or consulting environments.
Proven experience with brand strategy, messaging frameworks, and cross‑functional stakeholder management.
Strong analytical, strategic thinking, and written communication skills.
Strong curiosity about new ideas and how things work together.
Experience in brand positioning, messaging, and narrative development.Executive‑level communication and storytelling ability.
Strong project leadership and cross‑functional collaboration
The Baker Hughes internal title for this role is: Communications Manager - Customer/Marketing Comm
Benefits
Contemporary work‑life balance policies and wellbeing activities.
Comprehensive private medical care options.
Life insurance and disability programs.
Tailored financial programs.
Additional elected or voluntary benefits.
Legal and Employment Information This position requires valid work authorization in the country of employment. The employer is unable to sponsor work authorization for this role at any time.
You will be eligible to participate in company‑sponsored benefit programs, including health and welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of the plans.
This position is eligible for a comprehensive and competitive benefits package, further eligible for additional forms of compensation such as bonuses subject to the terms of applicable benefit plans or policies.
Baker Hughes is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
#J-18808-Ljbffr