Marketing Analyst
Aditi Consulting, Englewood Cliffs, NJ, United States
Payrate
Payrate:
$35.00 - $40.00/hr.
Summary
The main function of this role is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. The role is responsible for gathering information on competitors and methods of marketing and distribution.
Responsibilities
Monitor client product reviews and Q&A on client’s website and major retailer sites.
Manage aspects of Ratings & Reviews for Digital Appliance categories, including review validity, syndication gaps, badging issues, at-risk SKUs, and optimal SKU groupings.
Support ratings and review analysis and compile/share reports on review volume, rating trends, product issues, action plans, competitor analyses, and incentive program results.
Identify, action, and/or escalate notable issues, compiling regular reports on significant product, channel, and service issue trends.
Collaborate with internal teams (Product Marketing, Sales, Engineering, etc.) to facilitate solutions and escalate issues with consumer reviews and Q&A.
Report on PDP content health and CEJ (consumer experience journey) issues as found on .coms and facilitate solutions with internal teams.
Leverage various industry and client-specific tools, websites, and feedback channels to fulfill duties.
Forecast and track marketing and sales trends, analyzing collected data.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Gather data on competitors and analyze their prices, sales, and methods of marketing and distribution.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Qualifications
Bachelor’s Degree in Statistics, Business, Marketing, or related field preferred.
Minimum two years’ experience in online retail, retail operations, sales, merchandising, marketing, or service organizations required.
Minimum two years’ experience in analytical, internet-based reporting required. Experience with Sprinklr preferred.
Minimum two years’ project management experience required.
Previous account management experience desirable.
In-depth knowledge of consumer electronics products and technologies.
Desired Skills
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) required, including extensive use of a variety of Web browsing tools (Internet Explorer, Mozilla Firefox, Google Chrome, etc.).
Excellent written communication skills and strong presentation skills required.
Significant understanding of remote business tools such as smartphones, tablets, and/or laptop use, including troubleshooting issues with connectivity.
Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
Basic ability to work independently and manage one’s time.
Basic knowledge of principles and methods for showing, promoting, and selling products or services.
Basic knowledge of media production, communication, and dissemination techniques and methods.
Pay Transparency
The typical base pay for this role across the U.S. is:
$35.00 - $40.00/hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
#J-18808-Ljbffr
Payrate:
$35.00 - $40.00/hr.
Summary
The main function of this role is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. The role is responsible for gathering information on competitors and methods of marketing and distribution.
Responsibilities
Monitor client product reviews and Q&A on client’s website and major retailer sites.
Manage aspects of Ratings & Reviews for Digital Appliance categories, including review validity, syndication gaps, badging issues, at-risk SKUs, and optimal SKU groupings.
Support ratings and review analysis and compile/share reports on review volume, rating trends, product issues, action plans, competitor analyses, and incentive program results.
Identify, action, and/or escalate notable issues, compiling regular reports on significant product, channel, and service issue trends.
Collaborate with internal teams (Product Marketing, Sales, Engineering, etc.) to facilitate solutions and escalate issues with consumer reviews and Q&A.
Report on PDP content health and CEJ (consumer experience journey) issues as found on .coms and facilitate solutions with internal teams.
Leverage various industry and client-specific tools, websites, and feedback channels to fulfill duties.
Forecast and track marketing and sales trends, analyzing collected data.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Gather data on competitors and analyze their prices, sales, and methods of marketing and distribution.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Qualifications
Bachelor’s Degree in Statistics, Business, Marketing, or related field preferred.
Minimum two years’ experience in online retail, retail operations, sales, merchandising, marketing, or service organizations required.
Minimum two years’ experience in analytical, internet-based reporting required. Experience with Sprinklr preferred.
Minimum two years’ project management experience required.
Previous account management experience desirable.
In-depth knowledge of consumer electronics products and technologies.
Desired Skills
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) required, including extensive use of a variety of Web browsing tools (Internet Explorer, Mozilla Firefox, Google Chrome, etc.).
Excellent written communication skills and strong presentation skills required.
Significant understanding of remote business tools such as smartphones, tablets, and/or laptop use, including troubleshooting issues with connectivity.
Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
Basic ability to work independently and manage one’s time.
Basic knowledge of principles and methods for showing, promoting, and selling products or services.
Basic knowledge of media production, communication, and dissemination techniques and methods.
Pay Transparency
The typical base pay for this role across the U.S. is:
$35.00 - $40.00/hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
#J-18808-Ljbffr