Market Research Analyst
WEC Energy Group, Milwaukee, WI, United States
WBS, a subsidiary of WEC Energy Group, is seeking a Market Research Analyst at our Milwaukee, Wisconsin location.
About Us
WEC Energy Group is one of the nation’s largest electric generation and distribution and natural gas delivery holding companies serving 4.7 million customers across the Midwest. We are committed to providing clean, reliable, and affordable energy in an environmentally sustainable manner. Customers are the heart of our business, and we work every day to help grow and support communities where we provide vital energy services.
Job Summary
This position has primary responsibility for leading customer experience and customer satisfaction research efforts for both residential and business customers. The analyst will collaborate with leadership and internal stakeholders to develop strategic and tactical approaches to drive improvements toward achieving corporate customer satisfaction goals. They will identify research objectives, conduct data analyses to provide actionable insights and recommendations, present findings to leadership, and prepare progress reports for senior leadership.
Job Responsibilities
Manage daily operations of the corporate‑wide customer satisfaction transaction survey process
Provide accurate and timely reports on customer satisfaction goal progress to leadership and the WEC Board of Directors
Support the development and rollout of annual corporate customer satisfaction goals
Identify actionable insights using statistical analysis and text/sentiment analysis
Lead action planning meetings with internal stakeholders
Foster relationships with internal stakeholders to understand their business and meet their needs
Create and deliver presentations to a wide variety of audiences, including senior leadership
Manage the residential customer online panel and lead panel research that drives business value and customer satisfaction
Identify and promote best practices by leveraging insights from peer utilities, industry benchmark studies and vendor partnerships
Manage customer outreach and recovery programs to enhance communication and customer satisfaction
Provide custom research in support of various corporate initiatives including employee experience
Lead vendor relationships; may formally supervise employees
Assist with budget development and oversight
Minimum Qualifications
Bachelor’s degree in business, data analytics, economics, computer science, statistics, mathematics, marketing, social sciences, or related discipline
Minimum 2+ years (Specialist), 5+ years (Senior), or 8+ years (Principal) experience in market research (customer satisfaction research, survey research) or data analytics related
Demonstrated ability to use market research techniques (quantitative and qualitative)
Knowledge of statistical analysis software such as SAS, SPSS, Power BI, and/or R
Demonstrated project management and meeting facilitation skills
Excellent professional communication skills, both written and verbal
Demonstrated experience providing recommendations that produced positive business outcomes
Proficiency with Microsoft Office Suite (highly competent in Excel and PowerPoint)
Preferred Qualifications
5+ years relevant work experience
Advanced degree beyond a bachelor’s degree
Candidates with research experience in other industries or fields (e.g., marketing, social science, etc.) are encouraged to apply
End‑to‑end research study management from study design and survey creation to data analysis and results presentation
End Date: 04/20/2026
Pay Range Minimum: $68,436.68
Pay Range Maximum: $156,125.32
The pay range reflects the minimum and maximum for the position at the time of posting and may be modified in the future. The starting salary/pay within the pay range will be based on several factors, as applicable, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, shift, travel requirements, collective bargaining agreements, and business and organizational needs. At WEC Energy Group, it is not typical for an individual to be hired at or near the top of the range for their role.
WEC Energy Group will only employ those who are legally authorized to work in the United States. Individuals with temporary visas such as E, F‑1 with OPT or CPT, H‑1, H‑2, L‑1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
WEC Energy Group and its subsidiaries are Equal Opportunity Employers. As a result, all qualified applicants will receive equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status. The Company also complies with all applicable federal, state and local laws that require it to take affirmative action.
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About Us
WEC Energy Group is one of the nation’s largest electric generation and distribution and natural gas delivery holding companies serving 4.7 million customers across the Midwest. We are committed to providing clean, reliable, and affordable energy in an environmentally sustainable manner. Customers are the heart of our business, and we work every day to help grow and support communities where we provide vital energy services.
Job Summary
This position has primary responsibility for leading customer experience and customer satisfaction research efforts for both residential and business customers. The analyst will collaborate with leadership and internal stakeholders to develop strategic and tactical approaches to drive improvements toward achieving corporate customer satisfaction goals. They will identify research objectives, conduct data analyses to provide actionable insights and recommendations, present findings to leadership, and prepare progress reports for senior leadership.
Job Responsibilities
Manage daily operations of the corporate‑wide customer satisfaction transaction survey process
Provide accurate and timely reports on customer satisfaction goal progress to leadership and the WEC Board of Directors
Support the development and rollout of annual corporate customer satisfaction goals
Identify actionable insights using statistical analysis and text/sentiment analysis
Lead action planning meetings with internal stakeholders
Foster relationships with internal stakeholders to understand their business and meet their needs
Create and deliver presentations to a wide variety of audiences, including senior leadership
Manage the residential customer online panel and lead panel research that drives business value and customer satisfaction
Identify and promote best practices by leveraging insights from peer utilities, industry benchmark studies and vendor partnerships
Manage customer outreach and recovery programs to enhance communication and customer satisfaction
Provide custom research in support of various corporate initiatives including employee experience
Lead vendor relationships; may formally supervise employees
Assist with budget development and oversight
Minimum Qualifications
Bachelor’s degree in business, data analytics, economics, computer science, statistics, mathematics, marketing, social sciences, or related discipline
Minimum 2+ years (Specialist), 5+ years (Senior), or 8+ years (Principal) experience in market research (customer satisfaction research, survey research) or data analytics related
Demonstrated ability to use market research techniques (quantitative and qualitative)
Knowledge of statistical analysis software such as SAS, SPSS, Power BI, and/or R
Demonstrated project management and meeting facilitation skills
Excellent professional communication skills, both written and verbal
Demonstrated experience providing recommendations that produced positive business outcomes
Proficiency with Microsoft Office Suite (highly competent in Excel and PowerPoint)
Preferred Qualifications
5+ years relevant work experience
Advanced degree beyond a bachelor’s degree
Candidates with research experience in other industries or fields (e.g., marketing, social science, etc.) are encouraged to apply
End‑to‑end research study management from study design and survey creation to data analysis and results presentation
End Date: 04/20/2026
Pay Range Minimum: $68,436.68
Pay Range Maximum: $156,125.32
The pay range reflects the minimum and maximum for the position at the time of posting and may be modified in the future. The starting salary/pay within the pay range will be based on several factors, as applicable, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, shift, travel requirements, collective bargaining agreements, and business and organizational needs. At WEC Energy Group, it is not typical for an individual to be hired at or near the top of the range for their role.
WEC Energy Group will only employ those who are legally authorized to work in the United States. Individuals with temporary visas such as E, F‑1 with OPT or CPT, H‑1, H‑2, L‑1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
WEC Energy Group and its subsidiaries are Equal Opportunity Employers. As a result, all qualified applicants will receive equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status. The Company also complies with all applicable federal, state and local laws that require it to take affirmative action.
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