Digital Marketing Specialist - Part Time

Performance One Data Solutions (a division of Ross Group Inc) is a fast-growing technology company specializing in enterprise database and IT solutions for B2B clients. We’re looking for a talented, versatile Digital Marketing Specialist to join our team to drive our marketing efforts across multiple channels.
Role Description

This is a part-time hybrid role based in Pensacola, FL. As our Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns targeted at B2B audiences. You will work across content, SEO, paid media, social, email, and our website to generate leads, build brand awareness, and support the sales pipeline. Must be in commutable distance of Pensacola, FL.
Responsibilities

Paid Advertising – Google Ads
Plan, launch, and optimize Google Ads campaigns (Search, Display, and Remarketing) to drive qualified B2B traffic and leads
Monitor campaign performance, adjust bids, budgets, and targeting to maximize ROI
Conduct A/B testing on ad copy, landing pages, and audience segments
Produce regular performance reports with actionable insights
LinkedIn Marketing
Develop and manage a consistent LinkedIn content calendar aligned with brand voice and business goals
Create and publish engaging posts, articles, and thought content to grow audience and brand authority
Manage LinkedIn paid campaigns (Sponsored Content, InMail, Lead Gen Forms) to support B2B lead generation efforts
Monitor engagement metrics and continuously refine content strategy
Search Engine Optimization (SEO)
Develop and execute on-page and off-page SEO strategies to improve organic search rankings
Conduct keyword research, competitive analysis, and content gap assessments
Create and optimize landing pages, blog posts, and website structure
Track and report on organic traffic, keyword rankings, and domain authority metrics
B2B Lead Generation & Marketing Strategy
Design and implement multi-channel marketing strategies focused on generating and nurturing high-quality B2B leads
Identify target audiences, build buyer personas, and align campaigns to each stage of the buyer’s journey
Collaborate with the sales team to ensure marketing-qualified leads (MQLs) are properly handed off and tracked
Analyze market trends and competitor activity to identify new growth opportunities
HubSpot Marketing Automation
Build and manage automated email workflows, lead nurturing sequences, and lifecycle campaigns in HubSpot
Maintain and segment contact databases to ensure accurate targeting and personalization
Set up lead scoring models, forms, landing pages, and CTAs within HubSpot
Generate and interpret HubSpot reports and dashboards to measure campaign effectiveness and pipeline contribution
Website Design & Maintenance
Website maintenance and page content creation using CMS platform (WordPress)
Optimize website performance, including page speed and Core Web Vitals
Integrate and manage marketing tools, including CRM, chat, forms, and analytics
Qualifications (Required)

Bachelor’s degree in marketing, advertising, or related field experience
Experience in B2B digital marketing, preferably in a technology company
Strong working knowledge of SEO, PPC, LinkedIn Ads, and email marketing
Hands-on experience with HubSpot marketing automation platform
Proficiency with WordPress platform
Basic front-end skills for website design, edits, and landing page creation
Familiarity with Google Analytics 4 (GA4) and CRM tools
Strong written communication skills with the ability to write for technical audiences
Graphic design skills using Figma or Adobe Creative Suite (an advantage)
Self-Starter - a highly motivated individual who takes initiative, acts proactively, and works independently to achieve goals
Qualifications (Preferred)

HubSpot Marketing Certification
Google Ads Certification
Experience with CRM integration and sales-marketing alignment
Familiarity with tools such as Google Analytics 4, Canva, or similar platforms
Experience working in a tech, or professional services environment
What We Offer

Remote/hybrid work environment
Collaborative, growth-oriented team culture
Opportunity to make a direct impact on company revenue and growth

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