Director of Marketing

Do You Want to Build Something That Matters?

We're hiring a Director of Marketing.
Not to run campaigns - to

build and own a growth engine that scales .

A note from Trey Fly, President

If you're casually skimming job postings, this role probably isn't for you.

But if you're a strategic marketer who wants

real ownership

- the chance to shape a brand, influence company strategy, and build something meaningful from the ground up - this could be the most exciting role of your career.

Joe W. Fly Co. is a fast-growing, Texas-based commercial and industrial air-filtration company with a 60+ year reputation, 15+ branches, and an aggressive growth plan. We're redefining how our industry thinks about clean air, customer partnerships, and long-term value through innovations like our proprietary

TrueSeal

filtration system. This role will help turn that momentum into a

disciplined, measurable go-to-market engine with real business impact .

We're looking for a senior marketing leader ready to take the reins.

This is not an entry-level role

or a "keep-the-lights-on" marketing position. It's a leadership opportunity for someone who wants ownership, influence, and the chance to build a scalable marketing platform inside a respected, values-driven company.

We care deeply about integrity, performance, and treating people like family. We take growth seriously - and we take doing things the right way just as seriously.

If you're strategic, data-driven, creative, and energized by building something that lasts, I'd love to talk.

- Trey Fly
President, Joe W. Fly Co.

Who We Are

Joe W. Fly Co. is a leading commercial and industrial air-filtration distributor and service provider headquartered in Austin, Texas, with operations across Texas and the South.

Our mission is simple:

improving life's most basic need - clean air.

We partner with hospitals, schools, manufacturers, data centers, and major facilities to deliver healthier indoor air, lower operating costs, and ensure long-term reliability.

Our core values guide everything we do:
We are easy to do business with
We deliver unique, cost-saving solutions
We keep our promises and exceed expectations
We share success through profit-sharing and accountability
The Role

This is a senior leadership role with full ownership of the marketing function.

You'll set the strategy, build the roadmap, and lead execution - partnering closely with sales, operations, and executive leadership to drive brand strength, inbound demand, customer retention, and long-term growth.

This role is expected to drive measurable impact within the first 6-12 months, helping build a scalable marketing engine that supports long-term growth.

You won't just influence campaigns - you'll shape how we go to market, drive growth, and define our brand in the market.

What You'll Own

Growth & Revenue Acceleration

Own inbound lead generation strategy across digital channels
Lead Google Ads, SEO, and conversion optimization
Build scalable campaigns tied directly to revenue and performance metrics
Brand, Campaigns & Product Launches

Own brand positioning, messaging, and storytelling
Lead advertising campaigns and major product launches, including proprietary products
Digital & Analytics Leadership

Own website strategy, optimization, and future redesigns
Lead future e-commerce initiatives
Track performance through dashboards, analytics, and ROI reporting
Sales Enablement & Go-To-Market Support

Create and manage all sales collateral (digital and print)
Partner with sales leadership on presentations, training, and go-to-market tools
Content, Social & Brand Reputation

Lead social media strategy and execution
Build thought leadership, case studies, testimonials, and ongoing content pipelines
Events & Trade Shows

Own trade show strategy, branding, booth design, and execution
Customer Retention & Voice of Customer

Build and manage customer surveys, feedback loops, and retention initiatives
Translate customer insights into actionable growth and positioning strategies
What It Takes

This is not an entry-level role. We are looking for a

proven leader

- not a junior marketer. This role requires

making decisions confidently, prioritizing ruthlessly, and being accountable for results .

You bring:

8+ years of progressive marketing experience (B2B strongly preferred)
Experience leading integrated marketing across demand gen, brand, and sales enablement
Strong background in analytics, performance marketing, and ROI measurement
A track record of building or scaling marketing functions
Strategic thinking with hands-on execution ability
Excellent communication, organization, and leadership skills
Bonus points for experience in:

Industrial, manufacturing, facilities, HVAC, or technical B2B markets
Product launches and go-to-market strategy
Building marketing infrastructure from the ground up
Why This Role Is Different

Make work that's visible, meaningful, and directly shapes the company's success
Direct access to executive leadership and company strategy
Full ownership of the marketing engine - not just one channel
The chance to shape a fast-growing brand inside a stable, profitable company
Long-term career growth as the company scales
A strong, family-oriented culture with values-driven leadership
Compensation & Location

Starting salary: $100,000+

(commensurate with experience and competitive for senior-level B2B marketing leadership roles)
Performance incentives and growth opportunities available
Based in our

Austin, Texas headquarters

Ready to Build Something That Lasts?

If you're excited by leadership, growth, and building a world-class marketing engine inside a respected company, we'd

love to hear from bold marketers ready to lead .

Click the link to apply . We review every application thoughtfully.
Be sure to complete the Authorization section - that's the final step to submit your application.

Joe Fly Co., Inc. is an equal employment opportunity and affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.