Public Relations and Social Media Manager

Public Relations and Social Media Manager
Job Category : ESL Careers

Requisition Number : PUBLI002997

Posted : April 23, 2026

Full-Time

Hybrid

Locations
Showing 1 location

Description
Hours:
40

Schedule:
This position is hybrid and remote eligible for up to 40% of the time. The office location for this position is at ESL Headquarters in Rochester NY. Hours are Monday - Friday 8:00 a.m. - 5:00 p.m. Must be flexible to meet current and future business needs.

ESL offers a competitive benefits package which focuses on providing a work life balance for all employees. Our benefits include robust options such as our wellness program, family assistance plan, 401k with match, paid volunteer time and Learning & Development training among many others.

Pay and Incentive Plan:
Starting Salary: $102,000 Salary Range: $90,108 - $113,596

In addition to competitive pay and benefits, we offer an annual performance-based incentive that rewards eligible employees for their contributions to our success.

Purpose of Position:
The Public Relations & Social Media Manager leads the strategic direction of ESL’s social media presence and content initiatives, ensuring alignment with corporate messaging and business priorities. This role partners with stakeholders across the company to translate organizational objectives into platform-specific strategies that drive engagement, strengthen brand visibility, and support measurable outcomes. The Public Relations & Social Media Manager serves as ESL’s internal subject-matter expert on social media strategy, analytics, and emerging trends. This role is a great fit for someone who combines strategic thinking with digital marketing expertise and strong business acumen, confidently guiding partners and stakeholders while turning insights into impactful digital engagement.

Accountabilities:

Collaborate with Line of Business (LOB) leaders to identify priorities and define social media objectives

Develop strategic social media plans, including messaging frameworks, audience targeting, and channel strategy

Lead the social activation of corporate communications campaigns, including content and media relations initiatives amplified through social channels

Manage and evolve ESL’s customer-centric social media roadmap, balancing business goals, corporate messaging, customer needs, technical and compliance requirements

Integrate the social media content calendar into broader corporate communications planning

Serve as the primary point of contact and liaison to external agencies for social media support Communicate campaign priorities, messaging direction, brand standards, and business objectives to agency partners

Coordinate and oversee organic and paid social advertising across platforms, ensuring agencies have clear direction and necessary assets

Monitor campaign performance and budget utilization in partnership with agencies to ensure alignment with performance expectations

Content Development & Media Relations

Plan, write, edit, and distribute relevant, audience-appropriate content across corporate communication channels

Draft and disseminate corporate press releases and support proactive story pitching

Build and maintain relationships with media, community, and stakeholder partners

Respond to media inquiries in a timely and professional manner

Develop and manage processes for sharing approved content with external partners

Participate in and support ESL’s Crisis Communications plan

Monitor external issues affecting the financial services industry and local communities and provide guidance to leadership as needed

Advise senior leaders and managers on high-priority or sensitive communications

Maintain strong cross-company relationships to ensure coordinated messaging during critical situations

Represent ESL at community events through developing event and media materials and fostering positive stakeholder relationships

Metrics & Reporting

Develop and deliver monthly, quarterly, and annual corporate communications performance reports

Contribute social media metrics and insights to reporting dashboards

Analyze campaign performance to demonstrate social media’s impact on business, engagement, and community outcomes

Continuously Develop Skills and Advance Expertise

Stay current on industry trends and best practices

Participate in training and self-development opportunities

Perform other related duties as assigned or appropriate to support business needs

Qualifications:

Bachelor's degree in Communications, Marketing, Public Relations, Business or related field or 4 years of equivalent directly related experience required

Minimum 7 years of experience in corporate communications, public relations, media relations, or similar field required

Minimum 4 years of experience managing organizational social media profiles and campaigns required

Demonstrated knowledge of organic and paid social media strategies required

Demonstrated proficiency with written and verbal communication, ability to tailor messages to various audiences requiredExperience managing paid social media budgets

Preferred Qualifications:

Content creation experience (video, photography, graphic design)

Experience working in regulated industries (such as financial services, healthcare)

Strong analytical and critical thinking skills

High attention to detail with a process-oriented mindset

Strong interpersonal and collaboration skills

Proficiency with Microsoft Office; Adobe Creative Suite or Canva experience a plus

Ability to collaborate effectively across cross-functional teams and with stakeholders at varying levels of the organization

High attention to detail with a process-oriented mindset; skillfully prioritizes multiple responsibilities simultaneously

We’re committed to diversity, equity, and inclusion. We believe we are a stronger, more successful organization because of this commitment. We strive to ensure a robust talent pool of qualified candidates with a variety of skillsets and capabilities for all our openings. We hire great people and welcome all new hires to our award-winning work environment, which has been recognized by the Great Place to Work Institute since 2010.

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Equal Opportunity Employer /Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

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