Content Marketing Specialist

Content Marketing SpecialistWe are looking for a Content Marketing Specialist to support and grow our content efforts across social media and email marketing. This role will focus primarily on social media content creation and management early on, with a clear path to take on more ownership in email marketing and campaign strategy over time.This is a great fit for someone who enjoys creating content, understands how to engage an audience, and wants to grow into a more advanced digital marketing role.Responsibilities:Social Media (Primary Focus to Start)Create, schedule, and manage content across platforms like Facebook, Instagram, and TikTokWrite captions that match each client’s brand voice and drive engagementCollaborate with internal teams to plan and execute monthly content calendarsMonitor performance and adjust content based on engagement and trendsStay on top of platform trends and identify opportunities to improve reach and visibilityContent CreationDevelop graphics, short-form videos, and written content for marketing campaignsRepurpose content across multiple channels to maximize impactMaintain brand consistency across all content piecesEmail Marketing (Growing Responsibility Over Time)Assist with building and sending email campaigns for clientsHelp create email content that drives engagement and conversionsLearn and support segmentation, automation, and campaign strategyMonitor email performance metrics like open rates and click-through ratesCollaboration and ExecutionWork closely with account managers and internal teams to align content with client goalsCommunicate clearly on timelines, deliverables, and updatesContribute ideas for improving content performance and expanding servicesQualifications1 to 3 years of experience in social media, content marketing, or digital marketingStrong writing skills with the ability to adapt tone and voiceBasic design skills using tools like Canva or similar platformsUnderstanding of social media platforms and what performs wellInterest in learning email marketing and campaign strategyOrganized, reliable, and able to manage multiple accounts or projectsNice to HaveExperience with email marketing platformsBasic understanding of analytics and performance trackingFamiliarity with scheduling tools or marketing platformsBenefitsMedical, Dental, Vision and Supplemental coverages availableVacation-1 week after 6 months of continuous employmentPTO-accrued weekly after 90 days of continuous employment401k with company matchCompany sponsored Basic Life, STD, & LTD
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