VP of Digital Marketing

Vice President, Digital Marketing

Location: Dallas

Compensation: Up to $275,000 base salary + bonus

About the Role

Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources.

Key Responsibilities
Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels
Improve CAC, CPA, conversion rates, and overall marketing efficiency
Optimize websites, landing pages, and funnels to drive stronger performance
Build attribution and reporting frameworks tied to business outcomes
Partner cross-functionally to align enterprise strategy with local execution
Support SEO, local search, content strategy, and AI-search readiness
Requirements 10+ years of digital marketing leadership experience
Strong background in performance marketing, demand generation, and digital analytics
Experience managing large paid media budgets
Proven success improving ROI, CPA, CAC, and conversion performance
Deep knowledge of SEO, local search, attribution, and funnel optimization
Experience in multi-location, portfolio-based, or complex enterprise environments preferred
Why This Role High-impact leadership role
Opportunity to help shape digital transformation at scale
Strong visibility and long-term growth potential

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