Redesign Content Strategist

To ensure that NYC services meet the needs of New Yorkers, NYC Digital Service is requesting a content strategist to assist in the creation of guided digital experiences for nyc.gov.

The Content Strategist is a creative professional who will help communicate complex NYC government concepts to a general audience. They have a background in information architecture, website content management, and detailed research and analysis. They are also skilled copywriters with the ability to translate complex topics into plain language.

This position will report to the Lead Digital Strategist.

RESPONSIBILITY

Create content requirements and outlines for guided experiences across nyc.gov

Write compelling plain language web copy for guided experiences in compliance with the NYC web content style guide

Interview subject matter experts from across NYC government to understand complex topics

Create and audit inventory of existing features and functions

Understand user behavior based on Google Analytics data

Conduct research into city laws, policies, and processes

Deliver high-quality content artifacts on strict deadlines

Conduct quality assurance and provide critical feedback on other content workstreams

Identify and track key performance indicators for content deliverables

MANDATORY SKILLS/EXPERIENCE
Note:

Candidates who do not have mandatory skills will not be considered .

At least 8 years of full-time experience in the role of content strategist, editorial strategist, information architect, or similar

Strong copywriting skills with a portfolio of past work

Experience writing to a style guide

Strong research skills

Strong interpersonal skills with experience organizing meetings and collaborating with stakeholders

Project management skills with the ability to self‑manage tasks and complete work on a deadline

Basic Google Analytics skills: Be able to run reports on web traffic to inform content audits.

Experience using user research to inform decision-making

DESIRABLE SKILLS/EXPERIENCE

Bachelor’s degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media)

Experience working in government, higher education, or non-profit organization

Experience writing in plain language and at a sub‑7th grade reading level

Experience working in a modern content management system

Experience navigating complex approval workflows and incorporating feedback from legal, policy, and executive stakeholders

Background in New York City with understanding of how New Yorkers interact with city government.

Equal Opportunity Statement
Ariel Partners is an Equal Opportunity Employer in accordance with federal, state, and local laws.

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