Make a Real Impact
Are you ready to architect the backbone of a thriving marketing strategy in a high-growth legal environment?
Do you thrive on transforming complex marketing operations into streamlined and effective systems?
Can you lead cross‑functional teams to deliver impressive results with precision and accountability?
Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution?
Head of Marketing Operations
- Reports to: Chief Marketing Officer
- This role reports directly to the CMO and functions as the operational second‑in‑command within Marketing.
- Compensation: Executive‑Level Base + Performance Bonus
- Base Range: $210K–$240K
- Bonus: 20‑30% Performance bonus
- Relocation Support: Available
The Context
We are a high‑growth personal injury law firm operating in a highly competitive legal market.
Our marketing engine spans:
- Digital performance media
- Social and content
- Traditional media (TV, radio, OOH)
- Brand development
- Intake alignment
Strategy is strong. Demand is growing. Complexity is increasing. Execution infrastructure must now catch up to ambition.
We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine‑figure revenue.
The Mandate
To architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels.
Responsibilities
- Design and enforce the marketing operating system
- Standardize workflow, documentation, and accountability
- Install performance scorecards across roles
- Align campaign execution with pipeline and signed‑case growth
- Reduce executive involvement in tactical coordination by building structure that holds the team accountable
You will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department.
Scope of Ownership
Operational Architecture
- Own and optimize the marketing workflow platform (ClickUp or equivalent)
- Define role‑level KPIs across Creative, Performance, Social, and Traditional
- Install dashboard reporting tied to revenue and pipeline impact
- Document scalable processes across all major marketing functions
- Enforce clarity in deliverables, timelines, and accountability
- Establish corrective protocols when standards are not met
Revenue Alignment
- Ensure marketing execution ties directly to qualified opportunity growth
- Partner with CMO and intake leadership to close the loop between campaigns and case acquisition
Talent & Standards
- Directly oversee channel leads
- Evaluate capability gaps within the team
- Recruit and upgrade talent where needed
- Raise output standards across the department
What Success Looks Like (First 9 Months)
- Fully systemized KPI dashboard tied to revenue impact
- Clear performance standards across all marketing roles
- Documented workflows for all core marketing functions
- Measurable increase in marketing throughput and campaign velocity
Required Background
- 8+ years in marketing operations or integrated marketing leadership
- Experience in high‑growth environment ($50M+ revenue preferred)
- Managed multi‑channel teams (8+ contributors)
- Built and enforced operational systems at scale
- Deep fluency in marketing KPIs across digital and traditional media
- Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact
Who Thrives Here
Someone who:
- Enjoys building order in growing organizations
- Is structured and decisive
- Stays calm under pressure
- Is comfortable holding high performers accountable
- Can challenge assumptions respectfully
- Thinks in systems, not tasks
- Is motivated by building durable infrastructure, not chasing trends
Scope of Impact
You will build the operational backbone of a multi‑channel marketing organization competing in a high‑stakes, performance‑driven market.
You will work directly with executive leadership.
You will have authority to shape structure, elevate standards, and influence revenue growth at scale.
This is a career‑defining build opportunity for a disciplined operator with massive opportunity for additional growth.
Compensation & Growth
- Competitive base salary as listed above, aligned with senior leadership expectations
- Performance‑based bonus tied to operational KPIs and growth metrics
- Executive exposure and influence
- Clear pathway to expanded leadership as the organization scales
Only apply if you seek to build systems that power real market dominance — and be rewarded for measurable performance.
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