Social Media Analyst

Social Media Analyst – Paid Media & Creative Operations

North America (Remote / Hybrid depending on team)

Contract – $25/hr - 6-9 months with potential extensions

A fast-paced marketing team is seeking a

Social Media Analyst

to support paid media execution, performance reporting, and creative operations across key social platforms including Meta, TikTok, and Snapchat. This role sits at the intersection of media, analytics, and creative, helping drive performance-driven campaigns across North America.

Responsibilities

Manage and optimize paid social campaigns across

Meta, TikTok, and Snapchat

Analyze campaign performance data and translate insights into clear, actionable recommendations

Support development and execution of

direct-response campaigns focused on ROAS and CAC efficiency

Partner with North America go-to-market teams to translate campaign plans into channel-specific strategies

Work closely with external media agencies to plan, optimize, and report on paid media performance

Lead briefing, adaptation, and localization of creative assets for social and paid media channels

Serve as the liaison between marketing teams and creative studios to manage asset workflow and approvals

Track creative production progress and ensure delivery of

brand- and legally approved assets

Share creative performance insights with internal and external teams to improve future iterations

Collaborate with the Global Brand team on larger campaign initiatives and global creative alignment

Requirements

Strong hands‑on experience with paid social platforms ( Meta, TikTok, Snapchat )

Experience analyzing performance data and delivering actionable insights

Proven experience running

direct-response campaigns focused on ROAS and CAC

Ability to work independently with strong ownership and accountability

Experience coordinating with media agencies and/or creative teams

Strong communication and stakeholder management skills

Preferred

Experience managing

$1M+ annual social media budgets

Agency or in-house performance marketing experience

Experience with creative testing, localization, or transcreation workflows

Familiarity with global or multi‑market campaign execution

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