Director of Lifecycle Marketing

A company is looking for a Director, Lifecycle Marketing & Martech.
Key Responsibilities

Own the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation
Define frameworks for audience segmentation and targeting to optimize engagement and compliance
Lead the marketing technology roadmap and ensure effective use of Salesforce Marketing Cloud

Required Qualifications

8-12+ years of experience in lifecycle, CRM, or growth marketing
Deep expertise in Salesforce Marketing Cloud
Experience building and scaling lifecycle programs in a regulated industry
Proven ability to define audience strategies and measure campaign performance
Proven ability to lead and develop high-performing teams