Franchise Sales Executive

Job Details

Location: East Liverpool - East Liverpool, OH 43920
Position Type: Full Time
About myFranchise Bookkeeper

myFranchise Bookkeeper is not a traditional bookkeeping company. We are building a national growth platform for service‑based franchise brands and franchise owners who need financial clarity, stronger unit economics, and a better operating cadence. We help franchisees understand their numbers, make better decisions, and grow more profitable businesses.
What You’ll Do

You will own the sales process from prospecting through close, with a focus on service‑based franchise systems and franchise owners. Your work will include identifying target franchise brands, conducting outreach, qualifying prospects, leading discovery calls, presenting solutions, following up with discipline, and moving opportunities through the pipeline. You will also work closely with leadership, marketing, and operations to refine messaging, improve conversion rates, and help shape the go‑to‑market strategy for myFranchise Bookkeeper.
Key Responsibilities

Build and manage a consistent pipeline of qualified franchise prospects.
Conduct outbound outreach to franchise owners, franchise executives, and referral partners.
Lead consultative discovery conversations to understand business challenges, growth goals, and financial pain points.
Position myFranchise Bookkeeper as a strategic growth partner, not just a bookkeeping provider.
Present solutions clearly and confidently to business owners and decision makers.
Manage follow‑up activity, CRM updates, pipeline stages, and sales reporting with discipline.
Collaborate with marketing on campaigns, messaging, webinars, and franchise‑specific outreach.
Represent the company professionally in virtual meetings, industry events, and partner conversations.
Contribute ideas that improve the sales playbook, target lists, objection handling, and close strategy.
What We’re Looking For

A sales professional who is hungry, coachable, organized, and comfortable selling to business owners.
Experience in B2B sales, franchise sales, professional services, financial services, SaaS, recruiting, marketing, or business services.
Strong consultative selling skills with the ability to ask smart questions and uncover real business needs.
Confidence speaking with owners, executives, and high‑level decision makers.
Excellent written and verbal communication skills.
A disciplined approach to prospecting, follow‑up, CRM management, and pipeline execution.
Comfort working in a growth‑stage environment where initiative, creativity, and accountability matter.
A genuine interest in helping small business owners and franchisees succeed.
Ideal Candidate Profile

You may be a strong fit if you have sold to small business owners, franchisees, healthcare operators, home service companies, professional service firms, or other owner‑led businesses. You understand that great sales is not about pressure. It is about trust, timing, business relevance, and disciplined follow‑through.
Compensation

Competitive base compensation plus performance‑based incentives. Compensation will be aligned with experience, activity, results, and the ability to drive new revenue growth.
About True North

myFranchise Bookkeeper is part of True North, a growing business platform built to help small businesses and franchise operators improve performance through financial services, recruiting technology, digital marketing, AI‑enabled tools, and operational support. Our culture is built on accountability, competency, integrity, and a commitment to helping business owners succeed.
Required Skills

Proven ability to prospect, qualify, present, follow up, and close new business opportunities.
Strong consultative selling skills with the ability to uncover business needs and connect those needs to a practical solution.
Excellent verbal and written communication skills.
Confidence speaking with franchise owners, franchisors, small business owners, and senior‑level decision makers.
Strong organizational skills and consistent CRM/pipeline management discipline.
Ability to manage multiple prospects, follow‑ups, and sales stages at the same time.
Professional persistence, resilience, and comfort with outbound sales activity.
Ability to learn and explain financial service concepts in a clear, practical, business‑owner‑friendly way.
Strong listening skills and the ability to ask thoughtful discovery questions.
Team‑oriented mindset with the ability to collaborate with marketing, operations, and leadership.
Self‑motivated, goal‑driven, and accountable for activity, follow‑up, and results.
Comfortable using sales technology, CRM systems, email outreach tools, video meetings, and basic productivity software.
Preferred Skills

Experience selling to franchise owners, franchisors, or small business owners.
Experience in B2B sales, professional services, bookkeeping, accounting, financial services, SaaS, recruiting, marketing, or other business services.
Familiarity with franchise systems, unit economics, recurring revenue services, or owner‑operated businesses.
Ability to represent the company at franchise events, webinars, trade shows, and partner meetings.
Comfort working in a growth‑stage environment where processes are improving and the right person can help shape the sales playbook.
Education and Experience

Bachelor’s degree in business, marketing, sales, communications, finance, or a related field preferred. Equivalent professional sales experience will be considered in lieu of a degree. 2–5 years of B2B sales, business development, account executive, or consultative sales experience preferred. Prior experience selling recurring services, professional services, franchise‑related services, or solutions to small business owners is a strong plus. Experience using CRM systems and maintaining accurate pipeline records is preferred.

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