Senior Marketing Strategist

Key Responsibilities

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Client Strategy & Relationship Management

Serve as the primary strategic lead for assigned client accounts
Build strong, trust-based relationships through proactive communication and accountability
Lead client meetings, performance reviews, and strategic planning sessions
Translate business goals into actionable and realistic marketing strategies

Paid Media Strategy & Optimization

Own high-level paid media strategy across platforms such as Meta, Google, and other digital channels
Analyze performance and identify opportunities to improve KPIs (ROAS, CPA, conversion rate, etc.)
Partner with internal teams on campaign execution, testing, and optimization initiatives
Align strategy with client goals, budgets, and growth objectives

Performance Reporting & Insights

Oversee reporting and present clear, actionable insights to clients
Connect campaign performance to broader business outcomes (revenue, lead quality, growth)
Simplify complex data into practical recommendations

Project & Team Coordination

Collaborate cross-functionally with media buyers, creatives, and analysts
Ensure projects are executed on time and aligned with client expectations
Manage priorities, timelines, and deliverables across multiple accounts

Innovation & Continuous Improvement

Leverage AI and automation tools to enhance strategy, reporting, and workflows
Identify process improvements that drive efficiency and better client outcomes

Qualifications

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3+ years of experience in digital marketing, account management, or client strategy (5+ preferred)
Strong background in paid media strategy (Meta, Google, and similar platforms)
Proven ability to manage client relationships and lead strategic conversations
Data-driven mindset with experience translating performance metrics into actionable insights
Excellent communication, organization, and project management skills
Experience working in an agency environment is a plus
Familiarity with AI tools and marketing automation platforms is highly preferred