Marketing Operations Manager

Marketing Operations Manager

The Marketing Operations Manager manages the operational backbone of the marketing team—ticketing, workflows, reporting, website support, and CRM processes. This role ensures the team runs efficiently, deadlines are met, and marketing systems are maintained.
The Manager directly oversees the graphic designer, ensuring creative resources are prioritized effectively and aligned to campaign goals. This role partners closely with Content Marketing, providing the technical, data, and process support required for successful execution.
This position requires on-site attendance in the office 5/days a week in Bonita Springs Florida; remote or hybrid work is not available.
Key Responsibilities:
Marketing Operations Management
Manage the marketing ticket queue: intake, assignment, prioritization, and deadlines
Maintain internal workflows and approval processes
Ensure requests align with marketing priorities and escalate conflicts as needed
Maintain and update internal documentation and SOPs
Ensure assets and requests move efficiently across cross-functional teams
Creative Operations & Design Management
Directly manage the graphic designer (workload, priorities, performance feedback)
Translating content needs into clear creative briefs, timelines, and deliverables
Ensure design work aligns with brand standards and campaign objectives
Review and approve final assets for quality, accuracy, and consistency
Optimize creative workflows, asset management, and production timelines
Support enforcement of brand guidelines across all materials
Website Technical Support
Own technical execution of website updates within the CMS
Build and publish pages (modules, formatting, structure, uploads, QA)
Ensure functional accuracy, accessibility, and responsiveness
Partner with Content Marketing Manager, who defines structure and messaging
Troubleshoot and resolve publishing or technical issues
Reporting & Analytics
Own Google Analytics dashboards (traffic, engagement, keyword opportunities, trends).
Manage Mailchimp reporting (open rate, CTR, deliverability, segmentation insights).
Deliver weekly, monthly, and quarterly performance summaries.
CRM Support
Own marketing-related CRM processes and data integrity
Build and segment lists for campaign targeting
Manage campaign setup, uploads/imports, and audience tracking
Support execution of email and campaign delivery through CRM tools
Partner with Sales Ops/IT for more complex Salesforce needs.
Qualifications:
3–4 years in marketing operations or similar role is required
Experience with Google Analytics, JIRA (project management tools) and email marketing platforms is needed
Understanding of WordPress platform
Ability to manage multiple priorities and deadlines.
Strong organizational and analytical skills.
Basic familiarity with CRM platforms (Salesforce preferred).
Comfortable learning new systems and source technical workflows.
Knowledge of HTML/CSS for light email or web support is a plus.
Company Benefits:
Vacation and Sick/Personal Time
Medical Insurance / Prescription / Vision / Dental
Hearing Program Discount
Short- & Long-Term Disability Insurance
Life Insurance
Flexible Spending Account
401(k) plus company match
Employee Referral Program
Employee Recognition
Tuition Reimbursement
Professional Development Training
About Benecard and our affiliated companies:
Benecard Services, LLC
Benecard Services, LLC has been administering carve-out, fixed rate insured prescription drug benefit programs since 1990. Benecard is a full service, in-house prescription benefit administrator that includes mail and specialty drug dispensing. We are a premiere nationwide Prescription Benefit Administrator headquartered in Lawrenceville, New Jersey.
BeneCard PBF
BeneCard PBF provides self-funded prescription benefit program administration with a personalized approach through focused, clinical expertise. Our business model operates on a customized claim processing system offering unlimited capability and flexibility to respond to client needs in an evolving marketplace. Advanced clinical programs and advanced technology provide the framework to maximize the use of all data elements available. This allows BeneCard PBF to filter the information, focus on clinical opportunities and facilitate interaction between the physician, the pharmacist and the patient to effectively promote complete health care. Headquartered in Bonita Springs, Florida.
National Vision Administrators
For over 40 years, National Vision Administrators (NVA) has been meeting the vision benefit needs of public employer groups, Health & Welfare Funds, Associations and Coalitions. Providing millions of people throughout the United States with vision care programs that help them be smarter buyers of eye care and eyewear, NVA is particularly well suited to address today's health benefit challenges as it relates to eye care. We offer cost-effective, customized vision benefit programs that are clinically integrated. We are proud of the fact that we have retained over 99% of our clients and believe it is the greatest testimony to the high-quality benefits and service satisfaction we provide to both our clients and their members. Headquartered in Clifton, New Jersey.
We are an equal opportunity employer
Monday - Friday 8:3am - 5:00pm