Social Media Manager

Damien Fertility Partners is a physician-led fertility practice in New Jersey that provides highly personalized, evidence-based, and compassionate reproductive care, utilizing the latest techniques in Assisted Reproductive Technology (ART). With over 30 years in practice, our expert team provides comprehensive fertility services including IVF, IUI, egg freezing, genetic testing, donor & surrogacy services, and more. We are committed to providing a high-touch patient experience that fosters an inclusive and supportive environment where every patient feels empowered, informed, and cared for through every step of the patient’s family-building journey.

Role Description
We are looking for the best talent as a SocialMediaManager. This role is based in the North/Central New Jersey area. We are seeking a creative, strategic, and highly organized SocialMediaManager to lead and execute our socialmediapresence across multiple platforms. This role will be responsible for managing day-to-day socialmediaoperations, capturing and creating engaging content, growing online communities, and increasing brand awareness for Damien Fertility Partners and physician accounts.

The ideal candidate combines strong content creation skills with an understanding of marketing, patient-centered storytelling, and socialmediaanalytics. Experience in healthcare, women's health, fertility, or wellness industries is a plus.

The SocialMediaManager will lead the strategy, development, implementation, and coordination of internal and external socialmediachannels to support the business objectives for the clinic. Join a mission-driven organization dedicated to providing exceptional fertility care and helping patients navigate one of the most important journeys of their lives.

Reports To:

Director of Marketing

Key Responsibilities
Social Media Management

Manage socialmediachannels including Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.

Create and maintain monthly content calendars that support marketing campaigns, physician initiatives, patient education, and community engagement.

Monitor industry trends, platform updates, and competitor activity to identify new opportunities.

Content Creation

Capture and create high-quality photo and video content within the clinic.

Produce engaging reels, stories, short-form videos, graphics, and educational content.

Collaborate with physicians, providers, and staff to develop informative and compelling content.

Ensure all content aligns with brand standards, patient privacy regulations, and healthcare marketing guidelines.

Community Management

Manage daily engagement across all socialplatforms.

Respond to comments, direct messages, and inquiries in a timely and professional manner.

Foster meaningful relationships with community partners.

Monitor online review platforms and escalates sensitive patient concerns when necessary.

Engage in and attending events -shooting and capturing content

Campaign Execution

Support marketing campaigns, events, physician promotions, patient success stories, and awareness initiatives.

Coordinate content related to fertility education, LGBTQ+ family building, egg freezing, IVF, donor services, and other clinic services

Assist with influencer partnerships and community outreach initiatives.

Analytics & Reporting

Track and report key performance metrics including engagement, reach, follower growth, website traffic, and lead generation.

Provide monthly performance reports and recommendations for optimization.

Utilize socialmediaanalytics and third-party tools to measure campaign effectiveness.

Work closely with marketing leadership, physicians, clinic staff, and external vendors.

Participate in marketing planning meetings and contribute new content ideas and growth strategies.

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.

2-3+ years of professional socialmediaaccount management

Strong content creation skills, including photography, videography, and short-form video editing.

Experience managing Instagram, Facebook, LinkedIn, TikTok, and YouTube.

Excellent written and verbal communication skills.

Strong organizational skills and attention to detail.

Ability to work both independently and collaboratively.

Preferred / A Plus

Experience in healthcare, fertility, women's health, wellness, or medical marketing; not required but preferred.

Familiarity with HIPAA compliance and patient privacy regulations.

Experience with Canva, Adobe Creative Suite, CapCut, Later, Sprout Social, Hootsuite, or similar platforms.

Full-time position

Salary exempt: $55,000-65,000 depending on experience

Medical, dental, and vision benefits.

Paid time off and holidays.

Opportunity to make a meaningful impact helping individuals and couples build their families.

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