Director of Marketing, eCommerce & Digital

Job Description:

Job Description

About the Company We are a fast-growing and innovative aftermarket parts provider supporting the retail petroleum and foodservice industries. We serve our customers by offering remanufactured, engineered, and resale products and solutions. Our growth strategy includes both organic efforts and growth through acquisition, and our culture is built upon these values:The Customer is Always ServedContinuous ImprovementInvest in Our EmployeesUncompromising EthicsTrustPassion Benefits100% Employer Paid Medical and Dental plans

Vision insurance 100% Employer paid Life insurance Annual Bonus Program 401k Matching Paid holidaysPaid Time Off

Position Summary Freedom Electronics is seeking a strategic, data-driven Director of Digital Marketing & eCommerce to lead and expand the company’s digital marketing initiatives, eCommerce growth strategy, customer acquisition efforts, and digital customer experience. Reporting directly to the CEO, this leadership role will oversee the company’s digital ecosystem while driving revenue growth, brand visibility, customer engagement, and online conversion performance. Freedom Electronics is seeking to expand a rapidly growing eCommerce channel representing approximately 30% of company revenue, Freedom Electronics is investing in scalable digital growth strategies to support continued expansion. The Director will lead digital strategy, website performance, analytics, paid media, marketing automation, SEO, and online merchandising initiatives while managing outside agency and contractor relationships. This role will also oversee a Marketing Communications Manager responsible for content creation, social media, trade shows, collateral development, and customer communications. This is a hybrid role with approximately 75% remote flexibility; however, the candidate must be available to travel onsite as needed for leadership meetings, planning sessions, trade shows, video productions, and collaborative initiatives. Essential Duties & Responsibilities Digital Strategy & eCommerce LeadershipDevelop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectivesDrive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiativesLead the evolution of the company’s digital ecosystem including:eCommerce platformsCorporate websitesCustomer portalsCRM and marketing automation systemsEmail marketing platformsOptimize digital customer experience, site usability, navigation, and conversion performanceCollaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns

Website & Platform OversightOversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvementsMonitor website performance and user behavior using analytics and reporting toolsPartner with developers, agencies, and contractors on website enhancements and digital initiativesEnsure all digital platforms are secure, scalable, brand-consistent, and optimized for performance Paid Media & Demand GenerationLead digital advertising strategy across:Google AdsLinkedInMeta/FacebookRetargeting and display platformsManage campaign budgets, ROI analysis, lead generation, and conversion trackingDevelop and execute integrated campaigns supporting sales growth and customer retention Analytics & Performance MeasurementEstablish KPIs and reporting dashboards to monitor:eCommerce growthConversion ratesTraffic performanceCampaign effectivenessCustomer engagementUse data-driven insights to continuously improve marketing performance and customer experiencePresent marketing performance updates and strategic recommendations to executive leadership Leadership & Team ManagementDirect and mentor the Marketing Communications ManagerManage relationships with external agencies, freelancers, developers, and marketing vendorsBuild scalable marketing processes and workflows that support continued company growthCollaborate cross-functionally with sales, operations, engineering, customer service, and executive leadership teams Brand & Strategic Marketing SupportEnsure consistent brand standards across all digital channels and customer touchpointsSupport long-term strategic marketing planning and business growth initiativesProvide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practices QualificationsBachelor’s degree in Marketing, Business, Communications, or related field7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership rolesProven experience driving online revenue growth and digital customer engagementStrong understanding of:eCommerce strategySEO and SEMGoogle AnalyticsPaid media managementCRM and marketing automation systemsWebsite CMS platformsExperience managing external agencies and digital vendorsStrong analytical, leadership, communication, and project management skillsExperience in B2B, industrial, technology, electronics, manufacturing, or service-based industries preferred

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