Assistant Planner, Media

Plan, negotiate, and execute digital media plans.

Responsible for managing day-to-day planning and analysis while supporting strong relationships with publishers and partner agencies.

Assist in media strategy development for top-tier clients, including gathering research, drafting baseline media plans, and collecting data from partners and vendors.

Develop and manage media plans; negotiate and purchase media.

Manage the day-to-day implementation and optimization of campaign activities with support from media leadership.

Manage campaign authorizations, budgets, and reconciliation process, following standard operating procedures across the agency.

Interact daily and maintain rapport with media publishers.

Analyze research data and media/marketing information; issue and report information to clients.

Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.

Requirements

1-2 years media planning/buying, preferably at an agency

Some hands on experience with any of the following media channels: Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, and Print

Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.

Bachelor degree in related field or equivalent work experience

Experience with campaign management/ ad serving / trafficking technology (i.e. DCM, and business manager) a plus

Required proficiency and solid working knowledge of Google Workspace and/or Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Experience analyzing data and market research

Preferred working knowledge of first / third party platforms: Nielsen, Google Analytics, Meta, Adwords, DCM, etc.

Working knowledge of DTC, OTC and CPG verticals a plus

Ability to organize and prioritize work and deliver with a sense of urgency

Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks

Ability to work autonomously yet seek counsel when necessary

Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail.

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