Media Planner

Responsibilities

Share responsibility for the day‑to‑day planning, analysis, implementation, and optimization of campaign activities, demonstrating expertise in market and audience dynamics

Develop, plan, and execute innovative media strategies – primarily digital media plans – with the ability to negotiate and purchase media from external partners and provide strategic guidance for internal Paid Search and Paid Social teams

Participate in the strategic planning process for top‑tier clients, including research, digital media strategy development, tactical planning, and final persuasive presentation, ensuring precision and creativity

Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns with strong proficiency in Excel and/or Google Sheets

Support day‑to‑day reporting by analyzing performance data, research data and media/marketing trends to generate reports with actionable conclusions

Support the day‑to‑day success of client relationships, providing effective communication, end‑to‑end project management, and creative problem‑solving

Understand how performance and brand media come together, using that understanding to help create full‑funnel media goals, objectives, and success metrics while supporting media leadership

Understand client goals to help organize them into well‑supported media recommendations & strategies, ensuring alignment with target audiences

Coordinate with Digital, Traditional, Biddable Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion

Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps

Maintain strong relationships with digital publishers and media partners, exploring new opportunities and leading testing initiatives

Manage campaign authorizations, budgets, and reconciliation process

Requirements

Bachelor degree in related field or equivalent work experience

2-3 years’ experience in a digital media planning/buying position at an agency

1+ years with account / client services and/or project management responsibilities

Digital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)

Hands‑on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic

Experience optimizing campaigns for conversion‑focused KPIs, including ROAS, ROI, CPA, etc. a plus

Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others

Experience analyzing data and market research, including analyzing both raw and refined data sets

Ability to organize and prioritize work and deliver with a sense of urgency

Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks

Ability to work autonomously yet seek counsel when necessary

Excellent communication and time management skills

Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail

Proven ability to develop and maintain strong professional relationships with colleagues and vendors

Required PC proficiency as well as proficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides

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