Associate Director, Marketing Communications/Channels

Responsibilities

Focus on supporting launch brands

Day‑to‑day responsibilities focus on brand building, creative development, communication strategies, and leading the development of core content (promotional and medical ed) for HCPs and HCCs aligned with the commercial strategy and desired customer experience for key global brands

Strategic partner and Content Expert to Global Brand Team, ensuring strategy realization during launch lifecycle

Leads core content creative execution efforts from briefing creation (Workfront), content development and management (tools/technology enhancements), Medical Legal Review (PRT) and compliant content accessibility & storage (DAM)

Embraces and implements technology advances to drive further content creation efficiency

Co‑manage and provide oversight in day‑to‑day agency relationships specific to core content creation (timelines, consolidated direction, scope support)

Partner with CA Agency Team for AOR escalations

Consultative partner to development of Branding & Campaign Implementation Guidance ensuring brand consistency and standardization (supporting scalability)

Collaborates to ensure ELMs/HHI have access to globally‑developed core strategic content, tools and technology for seamless re‑use; executes governance plans

Manages content lifecycle during launch/post‑launch period (global content renewals, updates, retirement)

Model the Content Accelerator vision through rapid adoption of AI enhancements

Consultant to Global Brand and Content Accelerator Teams providing input, guidance, updates and validation to operating model principles and structure

Requirements

Bachelor’s Degree required. Advanced degree preferred.

Demonstrated experience in digital marketing execution, digital media planning and customer analytics

Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions

Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development

Ability to translate complex scientific principles into simple and impactful consumer communications

Strong knowledge of marketing principles, such as L3 Next

Prior success leading cross‑functional teams

Agency/vendor management experience

Strong project management and interpersonal skills

Therapeutic knowledge of pharma, vaccines, or other therapeutic areas that require complex scientific understanding

Product/New Indication/Market event launch experience

Experience and demonstrated leadership working with key marketing stakeholders, and country contacts

Experience with Veeva Promomats

Creative thinking / problem‑solving skills / story‑telling expertise

Practical knowledge of agile methodology and frameworks with experience working in global cross‑functional teams

Strong strategic thinking

Experience using analytics to measure and optimize digital initiatives/campaigns

#J-18808-Ljbffr