Market Research Manager

Responsibilities

Independently lead all phases of quantitative and qualitative research, from design, recruitment, fieldwork, moderation, to reporting outcomes to key stakeholders

Own the CSAT and brand health tracking programs, monitoring key metrics such as brand/feature awareness, satisfaction, and perceptions for stakeholders

Lead custom primary research such as card‑collecting attitudes & usage studies, concept testing, competitive analyses, churn analyses, and related projects

Monitor industry trends, product launches, positioning, partnerships, pricing, and customer engagement within the card‑collecting hobby

Partner with cross‑functional teams to identify research needs and deliver insights that influence decision‑making

Requirements

5+ years of experience in market research at an agency or client side

Strong experience in both quantitative and qualitative methods, with heavier expertise in surveys (survey design, sampling, weighting, and data processing) and ability to moderate interviews

Experience with MaxDiffs, conjoint analysis, and segmentations is a plus

Experience with survey platforms (Qualtrics, SurveyMonkey, Alchemer, etc.) and familiarity with statistical software such as SPSS, DisplayR, Q, etc.

Ensures good data hygiene when launching surveys or compiling data, including logic proofing, link testing, and QA

Ability to interpret complex data and provide actionable insights, telling a strong story rather than just presenting numbers

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