Senior Manager of Consumer Marketing

Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!

POSITION SUMMARY
Rare Beauty is seeking a highly organized and proactive Senior Manager of Consumer Marketing to provide dedicated support to the Sr. Director of Consumer Marketing, with a strong emphasis on driving 360 campaign execution. This role will play a pivotal part in implementing comprehensive marketing strategies across touchpoints, ensuring alignment and excellence in global consumer-facing initiatives.

RESPONSIBILITIES

Support the global marketing team in concepting, planning, and developing 360 brand and product campaigns including strategic brief development, creating go-to-market decks, and content roll‑out plans

Execute 360 campaigns – across major retail moments, brand storytelling, education, and seasonal activations

Collaborate with regional contacts on the development of campaign plans, providing consistent marketing updates, supporting the review of materials and routing items for approvals

Help facilitate the development of global concepts and big activation ideas, supporting the successful implementation in key regions

Work with integrated teams – including Social & Content, PR, Brand Marketing, Creative, and Brand Partnerships on driving campaign needs and liaise cross-functionally to ensure campaigns are on time and meet global brand consistency

Lead go-to-market strategy and execution on global strategic partnerships across key cultural verticals (art/design, fashion, travel) to grow brand awareness

Partner closely with internal teams and external agency partners to support development of global brand experiences, creating high-impact concepts and toolkits to successfully execute events in key markets

Research and stay up to date with competitor campaigns, provide thought‑leadership with trend and consumer‑driven new ideas

Aid in driving brand growth, ensuring Rare Beauty product and campaign messaging are represented across marketing touchpoints

Help Senior Director, Marketing in building processes and workflows to scale marketing programs efficiently across sampling

Develop event strategy, including product education, retailer moments, and experiential touchpoints.

Additional responsibilities as required

REQUIREMENTS

5-7 years of Marketing experience

Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders of all levels

Ambitious, self‑starting individual who is self‑motivated

Strong time management and problem solving skills

Ability to handle multiple tasks within changing and fast-paced environment

Must be able to work from Corporate Office comfortably

Experience working in beauty, luxury, or CPG industries on a global scale preferred

PHYSICAL DEMANDS

Prolonged periods sitting at a desk and working on a computer.

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