Senior Digital Marketing Manager

Experienced marketers will find a full-time salaried Senior Conversion Rate Optimization Manager opportunity focused on designing, building, and optimizing high-performing WordPress landing pages to enhance Google Ads performance and increase conversion rates in a fully remote environment.
Key responsibilities

Own landing page performance by designing and optimizing WordPress pages to support Google Ads strategies
Drive Google Ads Quality Score through improvements in landing page experience, ad relevance, and expected click-through rates
Develop a testing culture by executing A/B testing initiatives to optimize conversion paths and user journeys

Required qualifications

5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing
Expert level experience building and optimizing WordPress landing pages
Strong understanding of Google Ads Quality Score and its impact on campaign performance
Experience with A/B testing and structured experimentation to improve conversion rates
Strong copywriting skills focused on lead generation