Assistant/ Associate Director, Marketing, Licensing & Fan Engagement- Athletics

Associate Director Of Marketing And Fan Engagement

Reporting to the Associate AD for Marketing and Creative Services, the Associate Director of Marketing and Fan Engagement will help provide leadership and oversight. This includes:
Lead and support the development, coordination, and execution of comprehensive marketing and promotional strategies for Boston College Athletics.
Oversee day-to-day initiatives related to marketing, advertising, fan attendance, fan engagement, and overall game day presentation.
Manage and execute annual marketing plans for Men's Basketball, Women's Basketball, Baseball, Men's Soccer, and Women's Soccer, including advertising campaigns, attendance strategies, fan engagement initiatives, and in-game experience programming.
Provide graphic design support for in-venue and social media needs for assigned sports.
Administer and oversee the university's licensing program and the relationship with the licensing agency.
Manage day-to-day Name, Image, and Likeness (NIL) initiatives and additional new revenue generating platforms, including relationships with LivXP, Athletes Thread and CLLT.
Boston College Athletics has over 750 student-athletes at the Division I level competing in 31 varsity sports primarily in the Atlantic Coast Conference (ACC). A perennial leader in annual NCAA student-athlete graduation rates, the athletics department is focused on three goals which include: Ensuring that student-athletes perform academically and graduate. Assist each student-athlete in realizing their full potential as it relates to student formation: intellectually, socially, and spiritually. Provide student-athletes the best teaching so they can develop athletically and reach their full potential to maximize skills and abilities. These goals are built upon strong integrity, full transparency with open communication, treating people the right way, making the complex simple, and encouraging innovation and embracing change. Together, these things represent the world-class experience for our Boston College student-athletes.
Requirements:
Assistant Director: Some experience in intercollegiate Marketing
A bachelor's degree is required
Strong interpersonal skills including the ability to foster and maintain working relationships with individuals representing other departments within the University, sponsors and prospects, and partners within the Boston College Community.
Ability to work nights and weekends around athletic events.
Proven experience with the following applications and web development software: Adobe Photoshop, Microsoft Office programs
Strong interpersonal, organizational, and communication skills
Ability to work effectively with college student athletes, athletic staff, University personnel and Alumni
Ability to lead and inspire others to achieve goals
Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:
Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, Dental, and Vision Insurance
Low-Cost Life Insurance
Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
Paid Holidays Annually
Generous Sick and Vacation Pay
Additional benefits can be found on https://www.bc.edu/employeehandbook
Boston College conducts pre-employment background checks as part of the hiring process.
Boston College is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected category, including disability and protected veteran status. Boston College's Notice of Nondiscrimination can be viewed at https://www.bc.edu
ondiscrimination.