Vice President, Audiences

Vice President, Audiences

About the Company

Accomplished organization specializing in marketing & digital transformation services

Industry
Marketing and Advertising

Type
Public Company

Founded
1926

Employees
10,001+

Categories

Consulting & Professional Services
Marketing & Advertising
Public Relations
Advertising
Health Care
Marketing

Specialties

advertising
digital transformation
marketing
production
communications
consulting
media
technology
healthcare communications
and pr & strategic communications

Business Classifications

B2B
ISP
Enterprise
B2C

About the Role

The Company is seeking a Vice President, Audiences to join their dynamic team. The successful candidate will be responsible for integrating audience data into media strategies, ensuring that client goals are translated into actionable data solutions. This pivotal role involves guiding teams in the use of audience data tools to optimize media planning and execution across various channels. The Vice President will also be tasked with building and maintaining strong relationships with clients and data/technology vendors, staying abreast of industry trends, and providing thought leadership to drive data-driven media strategies. Additionally, the role requires the oversight of audience strategy creation and the provision of mentorship to ensure the seamless integration of audience data into the media planning process.

Applicants for the Vice President, Audiences position at the company should have a minimum of 10 years' experience in digital media, with a strong background in digital platforms and tools. The role demands a candidate with a proven track record in managing teams, a keen attention to detail, and the ability to operate effectively in high-pressure environments. Technical and analytical expertise is essential, including a strong understanding of current Adtech/Martech ecosystems, privacy regulations, and data management. The ideal candidate will be adept at developing strategies that align with client objectives, and have a history of bringing storytelling into data-based presentations. A collaborative and inclusive approach, in line with the company's values, is also a key requirement.

Hiring Manager Title
Director

Functions

Advertising/Media Planning
Data Management/Analytics