BRISTOL, TN / ACCESS Newswire / November 11, 2025 / The group travel market reached $235.94 billion in 2024. NextTrip, Inc (NASDAQ:NTRP) bought the pipeline connecting suppliers to that demand.

The company’s late-August acquisition of TA Pipeline LLC represents more than operational expansion. It signals a calculated bet on vertical integration at a moment when the travel industry is fragmenting between content platforms and booking engines.

Most travel companies optimize existing distribution channels. NextTrip is building its own.

The Timing Tells The Story
Market projections reveal why NextTrip moved when it did. The global group travel market is forecast to hit $541.32 billion by 2035, representing a 7.84% compound annual growth rate.

The B2B travel market shows even sharper acceleration. From $32.2 billion in 2024, it’s projected to reach $55.8 billion by 2030, growing at 9.6% annually.

NextTrip’s acquisition positions the company at the intersection of both trends.

TA Pipeline specializes in group-booking technology, traditionally focused on all-inclusive leisure markets. Since the acquisition, large travel management companies have approached the platform seeking customizable solutions for corporate retreats, weddings, and reunion travel.

The demand shift happened faster than anticipated.

What Changed At Cancún Travel Mart
NextTrip showcased TA Pipeline’s capabilities at the 2025 Cancún Travel Mart, where over 550 delegates from 230 companies conducted more than 2,200 business meetings. Sales projections from the event exceeded $5.2 billion.

The reception revealed something unexpected. Travel suppliers and agencies weren’t just interested in TA Pipeline’s existing capabilities. They wanted integration with NextTrip’s broader ecosystem.

That ecosystem includes Five Star Alliance’s luxury hotel network and JOURNY Media’s content platform. The combination creates what NextTrip calls a "content-to-commerce" model, where travel inspiration connects directly to booking infrastructure.

The data supports this approach. User-generated content in travel marketing campaigns generated nine times more click-throughs than professional video content, validating the strategy of combining media exposure with transaction capability.

Following Cancún, NextTrip launched a redesigned TA Pipeline website at www.tapipeline.com. The company reports accelerating partnership discussions, supplier inquiries, and agency sign-ups.

The Integration Play
NextTrip’s strategy hinges on connecting previously separate functions. JOURNY Media reaches millions of consumers with immersive travel content. Five Star Alliance provides luxury hotel distribution. TA Pipeline adds group travel technology and B2B relationships.

The company’s NXT2.0 engine powers the technical infrastructure, handling luxury hotels, cruises, group travel, and vacation packages through a single platform.

This vertical integration creates multiple revenue streams. B2C bookings flow from content engagement. B2B relationships generate commission revenue from travel agencies. Supplier partnerships provide marketing fees and preferential rates.

NextTrip reported 446% quarter-over-quarter growth recently and projects continued strong performance through fiscal 2027. The company anticipates TA Pipeline’s integration will accelerate revenue diversification across both B2B and B2C channels.

The Competitive Landscape
Traditional travel companies operate in one of three modes. Online travel agencies aggregate inventory. Content platforms drive inspiration. Technology providers build booking tools.

NextTrip is pursuing all three simultaneously.

The approach requires operational excellence across disparate functions. Content creation, B2B sales relationship management, and scalable technology infrastructure each demand specialized capabilities.

The advantage lies in eliminating friction. When a traveler discovers a destination through JOURNY Media, sees luxury hotel options via Five Star Alliance, and books group travel through TA Pipeline, NextTrip captures value at each step.

Competitors must coordinate across multiple companies to deliver the same experience.

What To Watch Next
Investors and industry observers are tracking several indicators. Agency adoption rates for TA Pipeline will signal the platform’s expansion beyond its traditional all-inclusive leisure base. Supplier partnership growth will demonstrate the measurable value of NextTrip’s integrated marketing network.

Revenue diversification between B2B and B2C channels will reveal how the vertical integration thesis performs operationally.

The company’s media brands provide a testing ground. JOURNY Media content driving bookings through TA Pipeline and Five Star Alliance would validate the content-to-commerce model and demonstrate conversion effectiveness.

NextTrip positions itself as a connector between travel suppliers and distribution channels. Hotels, resorts, and destinations gain access to both consumer audiences and B2B travel agencies through a single relationship.

The value proposition depends on execution.

The Broader Shift
NextTrip’s acquisition reflects a larger industry transformation. Social media platforms are becoming booking engines. Content and commerce are converging. Technology is enabling direct relationships between suppliers and consumers while simultaneously creating new intermediary opportunities.

The travel industry is reorganizing around control of the connection between inspiration and transaction.

NextTrip is positioning itself to own that connection through vertical integration. The company combines media reach, technology infrastructure, and B2B relationships into a single platform.

The approach targets profitable scaling in a clear market opportunity. The group travel market will reach half a trillion dollars by 2035.

NextTrip bought the pipeline. The integration phase begins now.

Read more: www.vanderbiltreport.com

About Vanderbilt Report
Vanderbilt Report is a financial news and content platform. The information contained in this release is for informational purposes only and should not be considered an offer to buy or sell securities. All material is provided "as is" without any warranty of any kind.

Media Contact
Kristen Owens
media@vanderbiltreport.com

Compliance Note
The Vanderbilt Report is a financial news and analysis platform. The information contained herein is based on publicly available sources, regulatory filings, and company disclosures believed to be accurate at the time of publication. This report is for informational purposes only and should not be construed as investment advice, a solicitation, or an offer to buy or sell any security.

Readers are encouraged to perform their own due diligence and consult a licensed financial advisor before making any investment decisions. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially.

SOURCE: Vanderbilt Report

View the original press release on ACCESS Newswire

Award-winning, LA-based communications agency is anticipating its biggest event to date as conversations around DE&I in marketing and communications get louder

LOS ANGELES, CALIFORNIA / ACCESS Newswire / November 10, 2025 / Leading marketing firm Agency Guacamole will host the ninth iteration of its signature event this week.

Taking place on November 13 in Los Angeles, the Beauty, Lifestyle & Nurturing Diversity (B.L.N.D.) panel aims to lead conversations around diversity, equity and inclusion (DE&I) in the beauty business and beyond.

"It’s no secret that diversity and inclusion have been hot topics this year, so in thinking of this year’s B.L.N.D. theme we realized we had to go bigger than ever-which is how we came up with ‘Progress Under Siege,’" said Bilal Kaiser, Founder and Principal of Agency Guacamole.

"We have an incredible panel lined up to help us navigate difficult conversations around how brands can improve their DE&I commitments-a core value for us as an agency-in the midst of today’s complex social and political landscape."

This year’s discussion arrives at the crossroads of a critical point in time in not just the beauty/lifestyle world, but the corporate world across industries. The 2025 B.L.N.D. panel will explore how brands, creators and the media can reaffirm their commitment to DE&I with authenticity, accountability and intentionality.

Moderated by Bilal Kaiser, this year’s panel will feature three powerhouse women: Lisa Price, Founder and President of Carol’s Daughter; Jessica Phillips, Vice President of Merchandising at Ulta Beauty; and Monica Ravi-Conway, Beauty Creator.

"Growing up, the examples from my family taught me that activism often meant simply existing authentically, long before terms like DE&I existed," said Lisa Price, Founder and President of Carol’s Daughter and a 2025 B.L.N.D. Panelist. "At Carol’s Daughter, I carried that spirit forward, by genuinely reflecting and celebrating the beauty of Black & Brown women-a ‘simple’ action in an industry that had historically overlooked us."

"When we launched in 1993, we didn’t just fill a gap; we proved that an incredible community of women were waiting," Price continued." Now, for me, building true equity means paving the way and empowering the next generation of visionaries to scale their incredible ideas, completely on their own terms. I’m genuinely thrilled and can’t wait to delve deeper into this conversation on stage at B.L.N.D."

Also on stage will be Jessica Phillips, Vice President of Merchandising at Ulta Beauty, who has been instrumental in expanding Ulta Beauty’s MUSE program, empowering early-stage BIPOC-founded brands with the tools, insights and opportunities to succeed in retail and beyond, along with global beauty mega-creator Monica Ravi-Conway, who has been championing inclusive beauty with her signature mantra, "No B.S., Just Beauty."

The 2025 B.L.N.D. event is proudly sponsored by leading names in the beauty industry, including Carol’s Daughter, Baxter of California and Dermablend Professional, all part of the Kar Eve Beauty Group, among other leading hair, skin and color cosmetics brands hosting unique activations designed to spark creativity and connection.

Since launching in 2018, B.L.N.D. has hosted dynamic panels in Los Angeles, New York City, Atlanta and online, uniting thought leaders to reimagine what inclusivity in beauty and lifestyle really looks like.

"B.L.N.D. has always been a safe space for honest, empowering dialogue," added Kaiser. "And I’m hopeful this year’s panel goes even further – focusing not just on reflection, but on real solutions that help brands and communities use their platforms for meaningful change."

ABOUT AGENCY GUACAMOLE:

Agency Guacamole is an award-winning influencer marketing, PR and events firm cooking up bold, cross-platform campaigns for the world’s leading beauty and lifestyle brands.

Contact Information

Agency Guacamole
Account Manager, PR & Influencer Partnerships
natalia@agencyguacamole.com
(310) 878-2560

View the original press release on ACCESS Newswire

Award-winning, LA-based communications agency is anticipating its biggest event to date as conversations around DE&I in marketing and communications get louder

LOS ANGELES, CALIFORNIA / ACCESS Newswire / November 10, 2025 / Leading marketing firm Agency Guacamole will host the ninth iteration of its signature event this week.

Taking place on November 13 in Los Angeles, the Beauty, Lifestyle & Nurturing Diversity (B.L.N.D.) panel aims to lead conversations around diversity, equity and inclusion (DE&I) in the beauty business and beyond.

"It’s no secret that diversity and inclusion have been hot topics this year, so in thinking of this year’s B.L.N.D. theme we realized we had to go bigger than ever-which is how we came up with ‘Progress Under Siege,’" said Bilal Kaiser, Founder and Principal of Agency Guacamole.

"We have an incredible panel lined up to help us navigate difficult conversations around how brands can improve their DE&I commitments-a core value for us as an agency-in the midst of today’s complex social and political landscape."

This year’s discussion arrives at the crossroads of a critical point in time in not just the beauty/lifestyle world, but the corporate world across industries. The 2025 B.L.N.D. panel will explore how brands, creators and the media can reaffirm their commitment to DE&I with authenticity, accountability and intentionality.

Moderated by Bilal Kaiser, this year’s panel will feature three powerhouse women: Lisa Price, Founder and President of Carol’s Daughter; Jessica Phillips, Vice President of Merchandising at Ulta Beauty; and Monica Ravi-Conway, Beauty Creator.

"Growing up, the examples from my family taught me that activism often meant simply existing authentically, long before terms like DE&I existed," said Lisa Price, Founder and President of Carol’s Daughter and a 2025 B.L.N.D. Panelist. "At Carol’s Daughter, I carried that spirit forward, by genuinely reflecting and celebrating the beauty of Black & Brown women-a ‘simple’ action in an industry that had historically overlooked us."

"When we launched in 1993, we didn’t just fill a gap; we proved that an incredible community of women were waiting," Price continued." Now, for me, building true equity means paving the way and empowering the next generation of visionaries to scale their incredible ideas, completely on their own terms. I’m genuinely thrilled and can’t wait to delve deeper into this conversation on stage at B.L.N.D."

Also on stage will be Jessica Phillips, Vice President of Merchandising at Ulta Beauty, who has been instrumental in expanding Ulta Beauty’s MUSE program, empowering early-stage BIPOC-founded brands with the tools, insights and opportunities to succeed in retail and beyond, along with global beauty mega-creator Monica Ravi-Conway, who has been championing inclusive beauty with her signature mantra, "No B.S., Just Beauty."

The 2025 B.L.N.D. event is proudly sponsored by leading names in the beauty industry, including Carol’s Daughter, Baxter of California and Dermablend Professional, all part of the Kar Eve Beauty Group, among other leading hair, skin and color cosmetics brands hosting unique activations designed to spark creativity and connection.

Since launching in 2018, B.L.N.D. has hosted dynamic panels in Los Angeles, New York City, Atlanta and online, uniting thought leaders to reimagine what inclusivity in beauty and lifestyle really looks like.

"B.L.N.D. has always been a safe space for honest, empowering dialogue," added Kaiser. "And I’m hopeful this year’s panel goes even further – focusing not just on reflection, but on real solutions that help brands and communities use their platforms for meaningful change."

ABOUT AGENCY GUACAMOLE:

Agency Guacamole is an award-winning influencer marketing, PR and events firm cooking up bold, cross-platform campaigns for the world’s leading beauty and lifestyle brands.

Contact Information

Agency Guacamole
Account Manager, PR & Influencer Partnerships
natalia@agencyguacamole.com
(310) 878-2560

View the original press release on ACCESS Newswire

NORTHAMPTON, MA / ACCESS Newswire / November 10, 2025 / by Garrett Chappell, Pasqueflower Consulting

I begin with two things that are true: we need to expand green energy development to meet net-zero targets, and farmers need access to their land to continue feeding the country as they have for generations.

Historically, these concepts have felt at odds, leading farmers and rural communities to reject propositions for solar arrays that could help them financially, and solar companies taking quality land out of commission for industrial development. It doesn’t have to be this way. There is an elegantly simple answer that serves both the economic needs of rural communities and the critical needs of climate mitigation, and it’s ready to be adopted at a wide scale. Agrivoltaics is here to help, heal, and move us forward.

What is Agrivoltaics? Simply defined, agrivoltaics is the integration of solar panels and active agricultural practices. Today, the most common application of agrivoltaics is livestock grazing; however, there are growing examples of successful crop production and native pollinator restoration projects. It is a key climate adaptation tool, as solar panels generate clean electricity and create economic opportunities for landowners, while the critical shade they provide keeps moisture in the ground longer and reduces heat stress on vegetation, livestock, and farm workers.

While challenges with the practice shouldn’t be ignored, it presents a unique opportunity to support and invest in our farmers as they face new and challenging headwinds. With rising labor costs, burgeoning trade war, and landscapes overwhelmed by extreme climate fluctuations; the list of burdens that are shuttering American farms could go on for days. Agrivoltaics offers economic opportunities for family farms and rural communities, while improving their resilience as water supplies become more stressed, drought conditions intensify, and heat waves become more severe.

Read Garrett’s full article and a watch the ‘Save the Farm, Save the Future’ documentary all here-https://greenmoney.com/agrivoltaics-gives-us-hope-in-a-divided-world

=======

View additional multimedia and more ESG storytelling from GreenMoney Journal on 3blmedia.com.

Contact Info:
Spokesperson: GreenMoney Journal
Website: https://www.3blmedia.com/profiles/greenmoney-journal
Email: info@3blmedia.com

SOURCE: GreenMoney Journal

View the original press release on ACCESS Newswire

NORTHAMPTON, MA / ACCESS Newswire / November 10, 2025 / by Garrett Chappell, Pasqueflower Consulting

I begin with two things that are true: we need to expand green energy development to meet net-zero targets, and farmers need access to their land to continue feeding the country as they have for generations.

Historically, these concepts have felt at odds, leading farmers and rural communities to reject propositions for solar arrays that could help them financially, and solar companies taking quality land out of commission for industrial development. It doesn’t have to be this way. There is an elegantly simple answer that serves both the economic needs of rural communities and the critical needs of climate mitigation, and it’s ready to be adopted at a wide scale. Agrivoltaics is here to help, heal, and move us forward.

What is Agrivoltaics? Simply defined, agrivoltaics is the integration of solar panels and active agricultural practices. Today, the most common application of agrivoltaics is livestock grazing; however, there are growing examples of successful crop production and native pollinator restoration projects. It is a key climate adaptation tool, as solar panels generate clean electricity and create economic opportunities for landowners, while the critical shade they provide keeps moisture in the ground longer and reduces heat stress on vegetation, livestock, and farm workers.

While challenges with the practice shouldn’t be ignored, it presents a unique opportunity to support and invest in our farmers as they face new and challenging headwinds. With rising labor costs, burgeoning trade war, and landscapes overwhelmed by extreme climate fluctuations; the list of burdens that are shuttering American farms could go on for days. Agrivoltaics offers economic opportunities for family farms and rural communities, while improving their resilience as water supplies become more stressed, drought conditions intensify, and heat waves become more severe.

Read Garrett’s full article and a watch the ‘Save the Farm, Save the Future’ documentary all here-https://greenmoney.com/agrivoltaics-gives-us-hope-in-a-divided-world

=======

View additional multimedia and more ESG storytelling from GreenMoney Journal on 3blmedia.com.

Contact Info:
Spokesperson: GreenMoney Journal
Website: https://www.3blmedia.com/profiles/greenmoney-journal
Email: info@3blmedia.com

SOURCE: GreenMoney Journal

View the original press release on ACCESS Newswire

Jamie, a former law enforcement officer in Northern Virginia, used BeenVerified to help bring a vulnerable elderly woman safely back to her family.

NEW YORK CITY, NY / ACCESS Newswire / November 10, 2025 / Jamie was on duty when a call came in about a confused woman wandering into a restaurant, not aggressive or in distress, just lost. At first, medical issues were suspected, but her vitals were normal. As they looked into her condition further, they learned she had dementia.

She couldn’t give her name and she wasn’t carrying a wallet or ID, but they were able to find an old business card of her late husband’s.

"I used BeenVerified to look up her husband. Then I found her name, and when I asked her if her name was that and she goes, ‘Oh, yes.’ and she was able to tell me her birthday," Jamie said.

Jamie had enough to start putting the story together.

She’d left home two days earlier, trying to reach her son, who lived about 30 minutes away. Somewhere along the way, she got turned around and ended up nearly 100 miles from where she started.

"Then I found their children, and her oldest son lived in a town about half an hour away. I called him by one of the phone numbers that was available on BeenVerified and he was so relieved because they had been trying to reach her for over a day," Jamie said.

Jamie stayed with the woman until her son and daughter-in-law arrived. It wasn’t just a happy ending-it was a turning point for that family.

"She doesn’t live alone anymore," Jamie shared. "She now stays in an apartment above their garage."

In Jamie’s case, BeenVerified wasn’t just a tool to find people-it became a bridge between a lost woman and the family desperate to find her. And while it’s not every day that a search platform gets to be part of a reunion story, it’s good to know that when the stakes are high, the right tool can make all the difference.

About BeenVerified

BeenVerified‘s mission is to help people discover, understand and use public data in their everyday lives. BeenVerified and our associated websites curate dozens of public data sources and proprietary data sets to give people easy and affordable access to billions of public records, including a people search tool.

For more information, contact Erin Kemp (erin@beenverified.com).

SOURCE: BeenVerified

View the original press release on ACCESS Newswire

TRIQ I-IMSIDA IL-GZIRA, MT / ACCESS Newswire / November 10, 2025 / Raketech (STO:RAKE) – November 10, 2025 – Raketech Group Holding Plc (Nasdaq:RAKE) the iGaming performance marketing partner has appointed its Nomination Committee.

In accordance with the resolution of the Annual General Meeting, a nomination committee ahead of the next Annual General Meeting taking place in May 2026 has been appointed. The Nomination Committee includes representatives from the largest shareholders in Raketech Group Holding Plc and the Chair of the Board of Directors. This is according to the principles contained in Raketech – AGM 2025 – Notice, agenda item 14.

Based on the information above, the appointed Nomination Committee consists of:

• Joel Lindeman, chairman, appointed by Provobis Holding AB

• Erik Skarp, appointed by Skarp Invest Limited

• Edward Licari, appointed by Akterbog Holding Limited

• Charlie Larsson, appointed by Chalex AB

• Kathryn Moore Baker, Raketech Chair of the Board of Directors

The Nomination Committee shall prepare and submit the following resolution proposals to the Annual General Meeting 2026:

1. Proposal for election of Chair of the Board of Directors and other members of the Board of Directors

2. Proposal of fees to the Board of Directors, divided between the Chair and other members, and any fees for committee work

3. Proposal for election of auditor and fees to the auditor

4. Proposal on the principles for appointment of the Nomination Committee

Raketech Group Holding Plc invites shareholders to submit proposals for the Nomination Committee ahead of the Annual General Meeting via e-mail to nomination@raketech.com. Proposals must be received by January 31, 2026.

For more information, please contact:

investor@raketech.com

About Raketech Group

Raketech is a leading online affiliate and content marketing company, with expertise in delivering comparison services for sports and gaming, online guides, communities, and social media products. Raketech guides sports and gaming enthusiasts to the best possible services, while also delivering high-quality traffic and leads to its partners. Raketech grows both organically and via acquisitions and operates its business in accordance with a clear framework for responsible affiliate marketing services. The company’s shares are listed in Nasdaq First North Premier Growth Market with ticker RAKE. DNB Carnegie Investment Bank AB (publ) is the company’s Certified Adviser. For more information, visit www.raketech.com.

Attachments

Raketech’s Nomination Committee appointed in preparation for the AGM 2026

SOURCE: Raketech

View the original press release on ACCESS Newswire

NEW YORK CITY, NEW YORK / ACCESS Newswire / November 8, 2025 / New to The Street announces the broadcast of Show Number 698, airing on Bloomberg Television this Saturday, November 8, 2025, at 6:30 PM EST, as sponsored programming.

This week’s show features exclusive interviews and insights from leading companies and financial professionals:

• Lantern Pharma, Inc. (NASDAQ:LTRN) – Panna Sharma, CEO, discusses the company’s progress in AI-driven oncology and precision-medicine drug development using its proprietary RADR® platform.

• FLOKI (Crypto:FLOKI) – The Floki leadership team highlights new partnerships, global adoption, and expanding DeFi and education utilities within its ecosystem.

• Sullivan & Cromwell LLP – Frank Aquila, Partner, shares perspective on global M&A trends, board governance, and the firm’s continued leadership in capital-markets law.

• RKF Luxury Linen (Private) – Showcasing its European-crafted hospitality and resort collections featured in premier hotels and wellness destinations worldwide.

• Lisa Johnson with David T. Fagen, Top Talent – Provide timely insights on year-end market momentum, emerging sectors, and the retail-investor outlook heading into 2026.

Vince Caruso, Co-Founder & CEO of New to The Street, stated:
"Reaching Show Number 698 is a milestone that underscores our consistency and credibility as one of the most trusted business television platforms in America. Our mission remains to deliver verified financial storytelling, combining national TV exposure with authentic journalism from the heart of the financial markets."

About New to The Street

New to The Street is one of America’s longest-running business television brands, broadcasting weekly on Bloomberg Television and Fox Business Network as sponsored programming.

For more than 15 years, New to The Street has produced over 600 shows, featuring 800 + public and private companies filmed at the NASDAQ MarketSite, NYSE, and studios throughout Times Square. The program reaches over 225 million homes weekly and operates a YouTube channel exceeding 3.7 million subscribers, ranking among the world’s largest investor-focused media outlets.

Segments are additionally distributed through NewsOut Media Corp, the digital syndication partner of New to The Street, extending reach across LinkedIn, X (Twitter), Instagram, Facebook, and major streaming platforms.

Media Contact:
Monica Brennan
Media Relations – New to The Street
Monica@NewToTheStreet.com
www.NewToTheStreet.com

SOURCE: New to The Street

View the original press release on ACCESS Newswire

New white paper bridges gap between AI research labs and modern communications strategies

AUSTIN, TX / ACCESS Newswire / November 7, 2025 / After two years of tracking how AI-powered search shapes billions of daily interactions, digital public relations firm Razor Sharp PR today released "The No-Nonsense Guide to Getting Cited by AI," a white paper that introduces the industry’s first comprehensive framework for adapting content strategies to AI assistants.

"The deeper disruption is not in AI’s ability to generate or summarize content, but in its power to decide which brands to cite, which to ignore, and how authority is defined in the process," said Ray Young, Founder and President of Razor Sharp PR. "To our surprise, we’ve found that third-party coverage in news and blogs accounts for the majority of citations across all major AI assistants."

The white paper introduces proprietary metrics, including Share of Answer™, that provide organizations with concrete ways to measure and improve their AI citation performance. These metrics represent the first systematic approach to quantifying brand visibility in AI-powered search environments.

The white paper identifies seven critical strategies for earning AI citations:

1. Getting into AI’s sources (news and blogs) and long-term memory

2. Publishing content within hours of industry shifts, not weeks or months

3. Answering questions comprehensively by inferring adjacent needs

4. Providing unique data or expert synthesis that doesn’t exist elsewhere

5. Tailoring content to specific business models and buyer journeys

6. Ensuring AI bots can actually access and understand content

7. Tracking Share of Answer™ and Sub-Query Rank™ versus competitors

"Most companies today are invisible to AI assistants," said Ethan Young, VP of Technology at Razor Sharp PR. "They’re still optimizing solely for Google rankings, publishing static content, or chasing a set of unchanging high-volume keywords. That’s why they’re missing opportunities to build their reputation and capture new sources of revenue."

The research reveals that companies excelling at both owned content and third-party media coverage are building advantages that compound over time, encoding themselves deeper into AI memory while competitors struggle to break in. "The gap between cited and uncited brands will only widen," Young added.

"The No-Nonsense Guide to Getting Cited by AI" is available for download at www.razorsharppr.com and licensed under CC BY-NC-ND 4.0.

About Razor Sharp PR

Razor Sharp PR is a digital public relations firm that helps organizations produce, publish, and place the right content at the right time. A proud finalist for the 2025 Ragan PR Daily Award for Thought Leadership Communications, the firm has guided hundreds of successful campaigns that boost sales, secure funding, and strengthen employee morale while allowing business leaders to stay focused on what they do best. The firm specializes in comprehensive content and media strategies built for AI-powered search, helping brands become every AI assistant’s default industry source. For more information, visit www.razorsharppr.com.

Media Contact:
Jo Detavernier
VP of Communications
Razor Sharp PR
210-803-2097
jo@razorsharppr.com

SOURCE: Razor Sharp PR

View the original press release on ACCESS Newswire

The firm’s campaign on behalf of ITR Economics has earned a place at the 2025 Ragan PR Daily Awards ceremony in NYC; winners to be announced December 2

AUSTIN, TX / ACCESS Newswire / November 7, 2025 / Razor Sharp PR, a digital public relations firm that helps businesses engage customers and investors, today announced their selection as a finalist for the 2025 Ragan PR Daily Award for "Thought Leadership Communications". The honor is bestowed in recognition of the firm’s thought leadership campaign with ITR Economics, which saw the latter grow its share of voice by 78% year-over-year in top-tier media outlets.

The Ragan PR Daily Award for "Thought Leadership Communications" celebrates campaigns that "position individuals or organizations as leaders in their field through insightful content and expert perspectives." Razor Sharp PR’s work for economic forecasting firm ITR Economics exemplified this achievement by combining real expertise, newsworthy topics, and proactive media pitching into an offering that would be difficult for journalists and audiences alike to ignore.

ITR economists have been frequently quoted in Forbes, CNN, Bloomberg News, and MarketWatch since engaging Razor Sharp PR, and have appeared on a number of tier-one broadcasts including Bloomberg TV, CNBC, Yahoo! Finance Live, Reuters TV, and NPR’s Marketplace. In total, Razor Sharp PR oversaw more than 600 media placements for ITR Economics in 22 months.

Razor Sharp PR lauds ITR Economics for their industry-leading knowledge and eager cooperation, without either of which the success of the recognized campaign would not have been possible. The ITR team has been constructive and flexible throughout the full process. Economist Lauren Saidel-Baker stepped into her role as a recurring feature on tier-one financial television with particular excellence.

"We would like to extend our gratitude to the folks at Ragan for recognizing the hard work we pour into giving our clients a media platform worthy of their expertise," said Ray Young, Founder and President of Razor Sharp PR. "We are more grateful still to ITR Economics, who always provides us with the ammunition we need. And, finally, we really are proud to be counted among the very best agencies in the business of giving industry leaders a voice."

Representatives from Razor Sharp PR will attend the PR Daily awards luncheon on Dec. 2, 2025, in New York, NY, where the winners for all categories will be announced.

About Razor Sharp Public Relations

Razor Sharp PR is a digital public relations firm that helps organizations produce, publish, and place the right content at the right time. A proud finalist for the 2025 Ragan PR Daily Award for Thought Leadership Communications, the firm has guided hundreds of successful campaigns that boost sales, secure funding, and strengthen employee morale while allowing business leaders to stay focused on what they do best. The firm specializes in comprehensive content and media strategies built for AI-powered search, helping brands become every AI assistant’s default industry source. For more information, visit www.razorsharppr.com.

Media Contact:
Jo Detavernier
VP of Communications
Razor Sharp PR
210.803.2097
jo@razorsharppr.com

SOURCE: Razor Sharp PR

View the original press release on ACCESS Newswire