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The Battery Show North America Celebrates 15th Anniversary Connecting Global Battery and EV Tech Community

By Media News
4 min read • Published October 29, 2025
By Media News
4 min read • Published October 29, 2025

DETROIT, MI / ACCESS Newswire / October 29, 2025 / The Battery Show and Electric & Hybrid Vehicle Technology Expo cemented its status as the leading advanced battery and EV event in North America, concluding October 9th after four days dedicated to the cutting-edge products and innovations revolutionizing battery technology. (October 6-9, Huntington Place, Detroit)

The expo hall delivered a hands-on look at the full battery and EV technology supply chain with over 1,300 of the industry’s suppliers, most notably Siemens, Parker, and Hongfa, displaying the newest advancements in battery technology, EV systems, testing, materials, thermal management and more. The New Product Showcase within the expo hall offered live exhibitor demonstrations to professionals seeking the latest technologies across commercial and industrial transportation, stationary energy storage, portable electronics and more. Michigan’s Governor, Gretchen Whitmer, and Lt. Governor Garlin Gilchrist II both attended the event to learn more about the sector and its continued impact on the state.

Executives from trailblazers in the sector including General Motors, LG Energy Solution, and SK On delivered insightful keynote presentations, sharing critical insights on the trends, policies and investments advancing the next generation of battery technology. Attendees gathered at the Open Tech Forum within the expo hall for critical insights on the future of batteries, EVs and energy storage, covering topics including battery safety, battery manufacturing, battery design and stationary energy storage. Top engineers, product developers and technical specialists led sessions at the Battery Tech Theater, giving attendees a front-row preview of the shifts actively shaping the future of electrification. This edition also saw the launch of The Battery Awards, celebrating the trailblazers who are shaping the future of electrification, sustainability, safety and advanced technologies.

"The Battery Show is where challenges are turned into opportunities," says Shamara Ray, Group Event Director, Informa Markets Manufacturing. "As the battery industry evolves along with international policy, supply chains and new technologies, the caliber of companies and professionals in attendance, in addition to the various networking events and opportunities for connection, facilitate new ideas and innovations."

Germany, United Kingdom, Canada and Italy were among the countries with dedicated pavilions in the expo hall, highlighting the global reach of The Battery Show and the interconnectedness of the sector.

Other event highlights include the festive 15th Anniversary Party which captured the electric spirit of the Motor City, featuring a live band and raffle drawing. Returning in 2025 was the Meet Up Zone, a dedicated networking lounge where participants gathered for small group discussions on key topics. The BATT to the Future Zone in the expo hall was a new, nostalgic journey into the future of batteries and EVs featuring eight innovative exhibits showcasing cutting-edge and futuristic battery technologies and other interactive experiences including a scavenger hunt and multiple receptions.

The Battery Show is a strategic platform for decision makers to explore emerging technologies, evaluate suppliers and forge partnerships that shape the future of electrification. The Battery Show South will take place at the Charlotte Convention Center April 22-23, 2026. For more information, visit www.thebatteryshowsouth.com.

About The Battery Show
The Battery Show is the largest and most comprehensive advanced battery technology event, co-located with Electric & Hybrid Vehicle Technology Expo, the only trade show and conference exclusively dedicated to advanced battery and the electric and hybrid vehicle drivetrain. Visitors to our shows can discover and demo the latest products, technology, and solutions from nearly a thousand suppliers, network with tens of thousands of attendees and access a breadth of education across multiple tracks and technical sessions. The Battery Show is organized by Informa Markets Engineering and includes The Battery Show Europe, The Battery Show North America, The Battery Show India, The Battery Show South, The Battery Show Middle East and The Battery Show Asia. Listed media partners include Informa Market’s Battery Technology and DesignNews. For more information, please visit informamarkets.com.

About Informa Markets Engineering 
Informa Markets’ Engineering portfolio, a subsidiary of Informa plc (LON:INF), is the leading B2B event producer, publisher, and digital media business for the world’s $3-trillion advanced, technology-based manufacturing industry. Our print and electronic products deliver trusted information to the engineering market and leverage our proprietary 1.3-million-name database to connect suppliers with buyers and purchase influencers. We produce more than 50 events and conferences in a dozen countries, connecting manufacturing professionals from around the globe. The Engineering portfolio is organized by Informa, the world’s leading exhibitions organizer that brings a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit informamarkets.com.

Media Contact 
Informa Markets Engineering 
EngineeringPR@informa.com

SOURCE: INFORMA MARKETS – ENGINEERING

View the original press release on ACCESS Newswire

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The Altitude Platform Introduces Altitude Social: High-Performing Social Creative, Expertly Managed

By Media News
2 min read • Published October 29, 2025
By Media News
2 min read • Published October 29, 2025

Altitude Social automates creative production and optimization across social platforms, keeping social ads fresh, compliant, and on brand while driving stronger campaign results.

TORONTO, ON / ACCESS Newswire / October 29, 2025 / The Altitude Platform today announced the launch of Altitude Social, a managed creative solution that combines automation with expert management to deliver high-performing social creative at scale.

Altitude Social connects directly to Meta and other social platforms to build, publish, and optimize creative that adapts to every audience and placement. The fully managed system keeps content fresh, compliant, and on brand across Feeds, Stories, Reels, Explore, Marketplace, Audience Network, Threads, and more.

"Our goal with Altitude Social is simple: make social performance easier, smarter, and painless for our clients," said Brendan Clark, Director of Technology at Altitude. "Too often, brands are stuck either burning time with DIY tools or settling for static, underperforming ads. We wanted to remove that friction entirely and deliver something that just works. You stay focused on strategy, we handle the rest."

Altitude Social is designed to eliminate the manual work that slows down social advertising. By combining automation with human expertise, the service helps brands overcome one of marketing’s biggest challenges: keeping creative fresh without overloading teams. It continuously builds and refreshes creative across every placement to keep campaigns relevant and effective.

The platform supports always-on prospecting, retargeting, catalog transformation, and promotional campaigns, giving brands a managed solution that adapts as fast as their audiences do.

Altitude Social represents the next step in The Altitude Platform’s mission to simplify creative performance for brands. By combining automation with hands-on expertise, the company continues to help advertisers produce smarter, more effective social campaigns.

Press Contact:

Walder Amaya
walder.amaya@thealtitudeplatform.com
+1 416 357 8602
https://www.thealtitudeplatform.com

.

View the original press release on ACCESS Newswire

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The Altitude Platform Introduces Altitude Social: High-Performing Social Creative, Expertly Managed

By Media News
2 min read • Published October 29, 2025
By Media News
2 min read • Published October 29, 2025

Altitude Social automates creative production and optimization across social platforms, keeping social ads fresh, compliant, and on brand while driving stronger campaign results.

TORONTO, ON / ACCESS Newswire / October 29, 2025 / The Altitude Platform today announced the launch of Altitude Social, a managed creative solution that combines automation with expert management to deliver high-performing social creative at scale.

Altitude Social connects directly to Meta and other social platforms to build, publish, and optimize creative that adapts to every audience and placement. The fully managed system keeps content fresh, compliant, and on brand across Feeds, Stories, Reels, Explore, Marketplace, Audience Network, Threads, and more.

"Our goal with Altitude Social is simple: make social performance easier, smarter, and painless for our clients," said Brendan Clark, Director of Technology at Altitude. "Too often, brands are stuck either burning time with DIY tools or settling for static, underperforming ads. We wanted to remove that friction entirely and deliver something that just works. You stay focused on strategy, we handle the rest."

Altitude Social is designed to eliminate the manual work that slows down social advertising. By combining automation with human expertise, the service helps brands overcome one of marketing’s biggest challenges: keeping creative fresh without overloading teams. It continuously builds and refreshes creative across every placement to keep campaigns relevant and effective.

The platform supports always-on prospecting, retargeting, catalog transformation, and promotional campaigns, giving brands a managed solution that adapts as fast as their audiences do.

Altitude Social represents the next step in The Altitude Platform’s mission to simplify creative performance for brands. By combining automation with hands-on expertise, the company continues to help advertisers produce smarter, more effective social campaigns.

Press Contact:

Walder Amaya
walder.amaya@thealtitudeplatform.com
+1 416 357 8602
https://www.thealtitudeplatform.com

.

View the original press release on ACCESS Newswire

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Douglas A. Gosselin Releases Mute Telemetry: Entangled Signals of Time and Place

By Media News
2 min read • Published October 29, 2025
By Media News
2 min read • Published October 29, 2025

"It’s ambitious, cerebral, and unapologetically complex." – Anne Brownlow, Beta Reading Report, October 10, 2025

"The prose is clean and deliberate, with a rhythm that mirrors the story’s thematic concerns." – Anne Brownlow, Beta Reading Report, October 10, 2025

Douglas A. Gosselin Releases Mute Telemetry: Entangled Signals of Time and Place, a Sequel That Turns Language Into a Weapon.

The author of the acclaimed Doctrine of Shadows and Phantom Patriot returns with the next installment in the Narravox series, where silence, control, and memory collide.

DALLAS, TX / ACCESS Newswire / October 29, 2025 / Douglas A. Gosselin, author of the acclaimed Doctrine of Shadows and the award-nominated Phantom Patriot, announces the release of his newest novel, Mute Telemetry: Entangled Signals of Time and Place. The book is the second in the Narravox series, which began with False Foreword: The Algorithm is the Weapon. In this sequel, Gosselin examines what happens when communication itself becomes contagious and when stories, once told, refuse to die.

A former military strategist turned novelist, Gosselin is known for precise, historically grounded storytelling and for his focus on moral consequence. His Secrets of the Republic series, beginning with Pawn to King’s End, established him as a distinctive voice in historically rooted espionage fiction. His Southern Gothic novella The Hollow That Ate the Sun and the novels Phantom Patriot and Doctrine of Shadows received critical praise from Kirkus Reviews for tension, structure, and emotional resonance.

"Gosselin writes with the discipline of an analyst and the empathy of a witness. Mute Telemetry transforms silence into signal. Every word is measured, and every consequence is earned," said an advance editorial review.

Mute Telemetry continues Gosselin’s exploration of how technology, memory, and morality intersect across eras. The story moves through containment failures and psychological unraveling. It blurs the line between history and possibility and shows how stories can become both evidence and contagion.

The question driving this novel is simple and devastating: "what if the story we are telling is already telling us?" said the author Douglas A. Gosselin. ABOUT THE AUTHOR: Gosselin is the author of The Hollow That Ate the Sun, Doctrine of Shadows, Phantom Patriot, and Pawn to King’s End. A retired military strategist and genealogist, he writes fiction that fuses emotional precision with historical authenticity. Kirkus Reviews has praised his work for moral weight, clarity, and structural rigor. Gosselin lives in Texas, where he continues to explore the boundaries between silence, consequence, and truth.

Media Contact

Douglas A. Gosselin
Email: doug@dagfiction.com
Website: www.douglasgosselin.com
YouTube: Signal & Silence: The Cost of Truth

Contact Information

Cindy Birne
Public Relations Consultant
cindy.birne@cindy.birnepr.com
214-784-1869

Related Video

https://www.youtube.com/watch?v=GOcH5DWDGc8

.

View the original press release on ACCESS Newswire

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Farming Smarter: How AI Can Help Farmers Regenerate Land, Empower Workers and Feed the Future

By Media News
2 min read • Published October 29, 2025
By Media News
2 min read • Published October 29, 2025

NORTHAMPTON, MA / ACCESS Newswire / October 29, 2025 / by Craig Wichner, Founder & Managing Partner, Farmland LP

Feeding the world in the decades ahead is one of humanity’s greatest challenges. By 2050, the global population is projected to reach nearly 10 billion people, requiring roughly 70% more calories than are produced today. Yet water supplies may fall 40% short of global needs by 2030, and nearly a quarter of the world’s arable land is already degraded. On our current path, the math doesn’t work.

Farmers everywhere are grappling with how to increase productivity while protecting their land and resources. At Farmland LP, we see artificial intelligence (AI) emerging as one of the most promising tools to help achieve both goals. But unlike many industries that rush to adopt the latest technology, agriculture has little margin for error.

Farmers get one shot per year to plant, grow, and harvest a crop. Our approach is to integrate AI where it solves clear problems today, while methodically building the data and systems that will support regenerative farming for decades to come.

This approach is not about chasing trends. It is about building a foundation for large-scale, sustainable agriculture that will empower our workforce, protect our soil, and produce healthy food at scale.

AI refers to systems that can learn from data, recognize patterns, and support decision-making. On farms, these capabilities are already visible in tools that integrate drones, smart sensors, and satellite imagery. AI-enabled platforms can…

Find out more about what AI can do for farmers and how it empowers people not replaces them in Craig’s full article and video here – https://greenmoney.com/farming-smarter-how-ai-can-help-farmers-regenerate-land-empower-workers-and-feed-the-future

=====


View additional multimedia and more ESG storytelling from GreenMoney Journal on 3blmedia.com.

Contact Info:
Spokesperson: GreenMoney Journal
Website: https://www.3blmedia.com/profiles/greenmoney-journal
Email: info@3blmedia.com

SOURCE: GreenMoney Journal

View the original press release on ACCESS Newswire

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New Generation Consumer Group’s Signature Apps in Talks to Acquire Revenue-Generating Subscription App Companies

By Media News
2 min read • Published October 29, 2025
By Media News
2 min read • Published October 29, 2025

PHOENIX, AZ / ACCESS Newswire / October 29, 2025 / New Generation Consumer Group (OTCID:NGCG) announced today that its subsidiary, Signature Apps, is in active discussions to acquire multiple revenue-generating app and service companies. The target companies operate on subscription-based models, delivering consistent, recurring revenues that align with Signature Apps’ strategy to scale its digital product suite and expand its customer base.

The contemplated acquisitions are intended to immediately strengthen Signature Apps’ recurring revenue profile while adding established subscriber communities and proven monetization models. Management believes integrating these subscription businesses will accelerate cash flow growth and support a faster path to profitability.

"The revenue potential from these acquisitions is tremendous," said Jacob DiMartino, CEO of New Generation Consumer Group. "This initiative reflects how serious we are about transforming Signature Apps into a multi-million-dollar revenue-generating company. Our goal is to expand market reach and deliver meaningful shareholder value in the near term – these strategic moves demonstrate our commitment to growth and results."

Signature Apps is targeting companies that provide complementary services and that can be integrated smoothly into its existing platform and marketing channels. New Generation Consumer Group expects the potential acquisitions to provide both short-term revenue uplift and long-term strategic value through cross-sell and upsell opportunities across its product portfolio.

Further details regarding the acquisition talks and any definitive agreements will be disclosed as they are finalized and in accordance with applicable disclosure requirements.

About New Generation Consumer Group / Signature Apps
New Generation Consumer Group (OTCID:NGCG) is a consumer-focused technology company seeking to build and acquire subscription-based digital products that generate recurring revenue and deliver value to end users and shareholders. Signature Apps is the company’s operating arm focused on developing, marketing, and scaling mobile and web subscription services.

Forward-Looking Statements:
This release includes forward-looking statements that involve risks and uncertainties. Actual results may differ materially due to various factors, including the outcome of negotiations, market conditions, and other risks described in the company’s filings.

Contact:
Investor Relations
New Generation Consumer Group (NGCG)
Phoenix, Arizona
Email: InvestorRelations@ngcg.com

SOURCE: Signature Apps

View the original press release on ACCESS Newswire

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New Release Shines Light on a Shocking True Story of Justice Denied

By Media News
3 min read • Published October 29, 2025
By Media News
3 min read • Published October 29, 2025

USA v Raj by Dr. Raj Bothra and Jenifer DeBellis Released September 11, 2025

BLOOMFIELD HILLS, MI / ACCESS Newswire / October 29, 2025 / New book, USA v Raj, co-authored by internationally acclaimed surgeon and activist Dr. Raj Bothra and award-winning author Jenifer DeBellis, is the compelling true story of one man’s harrowing experience of wrongful imprisonment and ultimate triumph.

Now available around the globe, this captivating memoir chronicles the extraordinary life of Dr. Raj Bothra, a respected surgeon and humanitarian who endured a shocking ordeal in America’s justice system. After dedicating decades to the field of interventional pain management and social justice advocacy, Dr. Bothra became the target of one of the largest federal false arrest scandals in recent history. Arrested and denied bail, he spent 1,301 days in prison awaiting trial, only to be unanimously acquitted on all 54 charges by a jury.

"USA v Raj is my clarion call to shed light on the broken judicial system I endured," said Dr. Bothra. "This book exposes how unchecked government power and a win-at-all-costs mentality can wreck innocent lives. My story could happen to anyone. No one is immune from this kind of injustice."

Blending courtroom drama with heartfelt reflections, USA v Raj follows Dr. Bothra’s life from a small town in India to becoming one of America’s most respected medical practitioners, only to have his American dream turned upside down by government corruption. Through his deeply personal narrative, the book serves as both a cautionary tale and a testament to the resilience of the human spirit.

Readers will find inspiration in Dr. Bothra’s unwavering faith, devotion to his family, and ultimate victory against what seemed to be insurmountable odds. The release of the memoir coincides with the major motion picture adaptation by Bollywood Hollywood Production in collaboration with Twickenham Productions, now in pre-production, which was announced at the 2025 Toronto International Film Festival.

Jenifer DeBellis, MFA, co-author of the book, adds her unique literary perspective to Dr. Bothra’s story. Known for her deeply empathetic storytelling, DeBellis brings a powerful voice to this tale of redemption, injustice, and hope.

This compelling, at times alarming account offers readers rare and eye-opening insight into a flawed justice system, raising critical questions about fairness, accountability, and the misuse of power. More than just a memoir, the book is a rallying cry for meaningful change and a celebration of the triumph of truth.

USA v Raj (ISBN: 9781967458592) can be purchased through retailers worldwide, including Amazon and Barnes & Noble. The paperback retails for $20.99, and the ebook is on sale for a limited time for $2.99. Review copies and interviews with the author are available upon request.

Purchase the book at DrRajBothra.com.

About the Authors:

Dr. Raj Bothra is a surgeon, interventional pain expert, activist, author, and survivor of one of America’s biggest false arrest and imprisonment scandals. A native of a rural town in India, he earned medical degrees in India, England, and the U.S. During his time as a surgeon in Detroit, he built a single-owner private practice that became the nation’s largest interventional pain management system (The Pain Center, USA, and Interventional Pain Center). He’s worked with important public figures, including Indian prime ministers, U.S. presidents, Mother Teresa, and Pope John Paul II. Indian President Narayanan awarded him the high civilian honor of PADMA SHRI and he’s received numerous awards in India and the U.S. for his public service.

Jenifer DeBellis, MFA, is a PhD candidate, transformational speaker, and award-winning author of Warrior Sister, Cut Yourself Free (Library Tales Publishing), New Wilderness (Cornerstone Press), and Blood Sisters (Main Street Rag). She hosts the Restore Your Inner Warrior® podcast, edits Pink Panther Magazine, and directs the Detroit Writers’ Guild (501c3). She’s featured in Psychology Today and her writing appears in CALYX, Medical Literary Messenger, The Good Men Project, Solstice, and elsewhere. JeniferDeBellis.com.

About MindStir Media:

MindStir Media LLC is an award-winning book publisher. To learn more about publishing a book with MindStir Media, visit https://mindstirmedia.com or call 800-767-0531.

SOURCE: Jenifer DeBellis

View the original press release on ACCESS Newswire

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Specificity Signs LOI with Blackpearl Group to Build the World’s Only Fully Integrated Ad Tech Stack, Launching a Direct Attack on Big Tech Fraud

By Media News
3 min read • Published October 29, 2025
By Media News
3 min read • Published October 29, 2025

TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it has signed a Letter of Intent (LOI) with New Zealand-based Blackpearl Group (BPG) to build and host a proprietary Private Data Platform- creating what companies describe as the world’s only fully integrated ad tech stack. This move cements Specificity’s path to major market disruption and positions the company to tackle the estimated $250 billion fraud problem plaguing the digital advertising industry, driven largely by bot and mechanical traffic.

Blackpearl Group, a publicly listed data technology company soon to be dual-listed on the ASX, pioneers AI-driven sales and marketing solutions for the US market. Founded in 2012 and headquartered in Wellington, New Zealand, with offices in Phoenix, Arizona, Blackpearl specializes in scalable infrastructure and analytics that empower organizations to unlock the full potential of their data assets. The company will provide the Private Data Platform underpinning Specificity’s new ad tech stack.

The Only End-to-End Solution in Digital Marketing

Specificity’s partnership with Blackpearl Group delivers a Private Data Platform capable of processing over 21 billion verified data signals per day, enabling real-time ingestion, enrichment, and activation across all marketing channels. With full ownership of U.S. and U.K. identity graphs, Specificity now controls the entire customer data lifecycle – from data capture and pixel generation to AI-powered audience activation – leaving legacy platforms behind.

"This is not incremental improvement – this is a seismic shift," said Jason Wood, Founder and Chairman of Specificity. "We are now the only company on the planet with a fully integrated ad tech stack. We own the data, we control the signals, and we can deliver audience precision that Big Tech cannot. This technology is a direct strike against ad fraud and wasted spend."

AI-Driven Automation Across Every Channel

Specificity will leverage its new platform to power AI-automated, omnichannel campaigns via email, SMS, and direct marketing channels. These campaigns will use real-time audience intelligence to deliver hyper-targeted customer journeys that convert faster, reduce waste, and redefine campaign performance.

"This platform puts us years ahead of the competition," said Robert Fedder, Chief Executive Officer of Specificity. "We are building a marketing ecosystem where every engagement, every insight, and every conversion is verified, measurable, and entirely under our control."

Ending Big Tech Fraud

Chief Technology Officer Rob Gagne will spearhead AI integration to identify and eliminate bot and mechanical traffic at scale, ensuring all data signals reflect real human behavior. Industry estimates put the digital ad fraud problem at more than $250 billion annually. Specificity’s technology is designed to directly attack this massive inefficiency, delivering transparency, trust, and measurable ROI to clients worldwide.

"AI is only as good as the data behind it," said Gagne. "By embedding advanced machine learning directly into the pipeline, we’re creating a new standard for accountability and trust in digital marketing. Clients can finally know their campaigns reach real humans, not bots."

About Specificity
Specificity is a performance-driven marketing technology company delivering hyper-targeted digital advertising solutions. By combining proprietary data, audience intelligence, and AI-powered automation, Specificity helps brands maximize ROI, eliminate wasted spend, and disrupt traditional advertising models.

For more information, visit www.specificityinc.com.

Media Contact:
Richard Berry
Chief Operating Officer
rb@specificityinc.com
562.221.8382

SOURCE: Specificity Inc.

View the original press release on ACCESS Newswire

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media-news

Specificity Signs LOI with Blackpearl Group to Build the World’s Only Fully Integrated Ad Tech Stack, Launching a Direct Attack on Big Tech Fraud

By Media News
3 min read • Published October 29, 2025
By Media News
3 min read • Published October 29, 2025

TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it has signed a Letter of Intent (LOI) with New Zealand-based Blackpearl Group (BPG) to build and host a proprietary Private Data Platform- creating what companies describe as the world’s only fully integrated ad tech stack. This move cements Specificity’s path to major market disruption and positions the company to tackle the estimated $250 billion fraud problem plaguing the digital advertising industry, driven largely by bot and mechanical traffic.

Blackpearl Group, a publicly listed data technology company soon to be dual-listed on the ASX, pioneers AI-driven sales and marketing solutions for the US market. Founded in 2012 and headquartered in Wellington, New Zealand, with offices in Phoenix, Arizona, Blackpearl specializes in scalable infrastructure and analytics that empower organizations to unlock the full potential of their data assets. The company will provide the Private Data Platform underpinning Specificity’s new ad tech stack.

The Only End-to-End Solution in Digital Marketing

Specificity’s partnership with Blackpearl Group delivers a Private Data Platform capable of processing over 21 billion verified data signals per day, enabling real-time ingestion, enrichment, and activation across all marketing channels. With full ownership of U.S. and U.K. identity graphs, Specificity now controls the entire customer data lifecycle – from data capture and pixel generation to AI-powered audience activation – leaving legacy platforms behind.

"This is not incremental improvement – this is a seismic shift," said Jason Wood, Founder and Chairman of Specificity. "We are now the only company on the planet with a fully integrated ad tech stack. We own the data, we control the signals, and we can deliver audience precision that Big Tech cannot. This technology is a direct strike against ad fraud and wasted spend."

AI-Driven Automation Across Every Channel

Specificity will leverage its new platform to power AI-automated, omnichannel campaigns via email, SMS, and direct marketing channels. These campaigns will use real-time audience intelligence to deliver hyper-targeted customer journeys that convert faster, reduce waste, and redefine campaign performance.

"This platform puts us years ahead of the competition," said Robert Fedder, Chief Executive Officer of Specificity. "We are building a marketing ecosystem where every engagement, every insight, and every conversion is verified, measurable, and entirely under our control."

Ending Big Tech Fraud

Chief Technology Officer Rob Gagne will spearhead AI integration to identify and eliminate bot and mechanical traffic at scale, ensuring all data signals reflect real human behavior. Industry estimates put the digital ad fraud problem at more than $250 billion annually. Specificity’s technology is designed to directly attack this massive inefficiency, delivering transparency, trust, and measurable ROI to clients worldwide.

"AI is only as good as the data behind it," said Gagne. "By embedding advanced machine learning directly into the pipeline, we’re creating a new standard for accountability and trust in digital marketing. Clients can finally know their campaigns reach real humans, not bots."

About Specificity
Specificity is a performance-driven marketing technology company delivering hyper-targeted digital advertising solutions. By combining proprietary data, audience intelligence, and AI-powered automation, Specificity helps brands maximize ROI, eliminate wasted spend, and disrupt traditional advertising models.

For more information, visit www.specificityinc.com.

Media Contact:
Richard Berry
Chief Operating Officer
rb@specificityinc.com
562.221.8382

SOURCE: Specificity Inc.

View the original press release on ACCESS Newswire

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media-news

Desert Rose Films Announces the YouTube Premiere of Maisy and the Making of Daisy in Honor of EB Awareness Week

By Media News
3 min read • Published October 29, 2025
By Media News
3 min read • Published October 29, 2025

The emotional and touching documentary premieres October 29, 2025 on the Desert Rose Films YouTube channel

ABU DHABI, AE / ACCESS Newswire / October 29, 2025 / Desert Rose Films today announced the YouTube release of its moving documentary, Maisy and the Making of Daisy, in alignment with Epidermolysis Bullosa (EB) Awareness Week (October 25-31). The film, which will premiere on October 29th, offers a deeply human look at life with EB through the story of Maisy Keetch, whose courage inspired the award-winning featurette Daisy.

Originally filmed as a companion piece alongside Daisy, the documentary chronicles the making of the film and the extraordinary young girl who made it possible. Directed by Nancy Paton, award-winning filmmaker and founder of Desert Rose Films, Maisy and the Making of Daisy captures how art, empathy, and storytelling can create lasting awareness and hope for those living with rare diseases.

Maisy and the Making of Daisy follows the extraordinary story of Maisy Keetch, a spirited nine-year-old living with Recessive Dystrophic Epidermolysis Bullosa (EB), a rare and life-limiting skin condition. Despite her illness, Maisy’s optimism shines through her blog and her performances at charity events, where she often sings to audiences of hundreds. Yet, her dream of playing a lead role on stage was continually out of reach until filmmaker Nancy Paton met her at Great Ormond Street Children’s Hospital. Deeply moved by Maisy’s courage and talent, Paton wrote and directed the award-winning featurette Daisy, giving Maisy the opportunity to finally step into the spotlight and fulfill her dream of becoming an actress.

"Maisy’s story reminds us that courage isn’t defined by circumstance, it’s defined by how we choose to live, love, and inspire others," said Paton. "We’re honored to release this film during EB Awareness Week to amplify her legacy and support the incredible work being done by organizations like Cure EB and DEBRA."

About the Films

Daisy tells the story of thirteen-year-old Daisy (Hattie Gotobed), who suffers from severe EB and forms an unexpected friendship with Peter "Stinky" (Max Brown), a British Iraq war veteran battling addiction. The film explores love, hope, and humanity in the face of suffering, earning numerous awards at international film festivals, including the Grand Jury Award, Best Featurette (Idyllwild International Festival of Cinema – IIFC), Best UK Short Film (London Independent Film Festival), Best Director (Sydney Indie Film Festival), Best Actress – Featurette (IIFC), and Best Supporting Actor – Featurette (IIFC).

Maisy and the Making of Daisy follows nine-year-old Maisy Keetch, who had dreamed of acting but was never cast in a lead school role because of her terminal condition, Recessive Dystrophic Epidermolysis Bullosa. When Nancy Paton met Maisy at Great Ormond Street Children’s Hospital, she was inspired to write and direct Daisy, a film that finally gave Maisy the chance to perform as the star she always wanted to be.

Watch Now

Maisy and the Making of Daisy is now live on the Desert Rose Films YouTube Channel.

Watch the original award-winning short film Daisy:
https://desertrosefilms.com/portfolio/daisy/

Learn more about Desert Rose Films and filmmaker Nancy Paton at www.desertrosefilms.com or view her full filmography on IMDb.

Contact Information

Janie Mackenzie
Vice President, Public Relations
janiemack@ascendantgroupbranding.com
856.473.2166

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Art Levine

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I'm the author of a well-received new book, Mental Health, Inc.: How Corruption, Lax Oversight and Failed Reforms Endanger Our Most Vulnerable...
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