Welcome to Copywriter Fundamentals: What Is Copy?
If you’re a copywriter (or aspiring copywriter), this course will guide you through the foundational knowledge you will need to write copy that converts into clicks, shares and sales.
This course is Part 1 of the Copywriter Fundamentals Series.
- Part 1 | Copywriter Fundamentals: What Is Copy?
- Part 2 | Copywriter Fundamentals: How Copy Gets Made and the Copywriter's Process
Skills You Will Learn
Define and identify copy in a variety of formats and platforms
Understand the 6 hallmarks of successful copy, including staying on brand, being goal oriented and memorable
Understand the roles and responsibilities typically assigned to copywriters (hint: it’s a lot more than “just” writing copy)
What you’ll need (and won’t need) to succeed, including the Four C’s of a quality copywriter
Reasons to consider a career in copywriting
Bonus Material: Copywriter Glossary which features 25 terms and concepts to give yourself an advantage when applying for copywriter jobs
Session 1
Copywriter Fundamentals: What Is Copy?
- Lesson 1: What is Copywriting?
- Lesson 2: What is a Copywriter?
