It’s getting harder and harder for me to keep up with what the kids are doing these days, but I’ve at least heard about ‘Yo’. If you haven’t heard of it yet, the app is a messaging service that bases its platform around the frequent sending of a two-letter word: “Yo.”
No fancy filtered photos. No emojis. Just one, single greeting (with possibly a link/short hashtagged tack-on, thanks to a recent update). Whenever you want to get someone’s attention, you simply send “Yo,” and ideally, your straightforward message would notify your friend, the receiver, as effectively as a text message or email might. According to the American Journalism Review‘s Cory Blair, the app has seen 2.6 million downloads since April 1 of this year. For whatever reason, people are really into “Yo-ing” eachother.
Reported Blair, the Washington Post‘s audience strategy and social media teams want to experiment with using the Yo app for letting readers know when stories have been published. As if Twitter’s 140-character limit doesn’t present enough of a communication challenge, Yo provides even less space for disseminating information. The idea is to have WaPo readers and social media followers who use the Yo app to follow the newspaper on Yo. Then when they have a story to share, they will send a “Yo” to subscribers, and those folks get a notification on their phone. No need to open up (or pay for) a news app to get instant access to news anymore. Others including NBC Nightly News and the Nieman Lab are doing it, too, Blair wrote. Publishers can choose how and when they want to “Yo” — it could only be for beat-specific stories or at a certain time of day.