The key to piquing editors’ interest is understanding their audience. For Afar, it’s globetrotting adventurers who spend an average of $4,100 annually on vacation and personal travel. But don’t think this is the Hawaiian-shirt-and-fanny-pack wearing group. Though they enjoy all of the earmarks of luxury, these folks like a real-life experience with their vacationing.

“We really feel like we bring more heart to travel and make it more meaningful and personal. There’s a real emphasis on giving readers a deeper dive, a sort of street-level view of a place,” editor-in-chief Julia Cosgrove explained.

Get contact info for editors and more guidelines in How To Pitch: Afar.

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