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Andrew Russo

Grandparents.com Seeks Freelance Pitches on Modern Grandparenting

Grandparents.com is a site for the modern grandparent. Its readers are interested in traveling, staying healthy and, of course, finding fun things to do with the grandkids. After all, explains editor-in-chief Ellen Breslau, the average age of a grandparent today is only 52. So freelancers interested in pitching the site should steer clear of stories on hearing aids or assisted living.

Instead, Breslau says she wants “more health stories and smart takes on financial matters, such as estate planning or the best part-time jobs for baby boomers.” You should also note:

Articles typically average 500 words and include one to two expert sources. Slide shows are another popular format on the website and should be made up of quick, easily digestible tips. The tone is conversational — “as if your best friend or neighbor were speaking to you,” says Breslau.

For more details on what to pitch the site, read: How to Pitch: Grandparents.com.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

The Root Seeks Smart, Timely Pieces Affecting African-Americans for Its 60/60 News Cycle

Time has seen the news evolve from monthly and weekly reports on current events to the 24/7 news cycle. However, digital outlets like The Root, a hub of news, commentary and analysis from a thoughtful black perspective, aim to satisfy the masses that demand updates on a minute-by-minute basis. Managing editor Lyne Pitts calls this the 60/60 news cycle.

For writers pitching The Root, timeliness is just one component. Pitts recommends that freelancers focus on quality writing and reporting on issues in pop culture, politics and more that affect African-Americans. Stories should be about something current and the tone should be “very reactionary” and “smart in that reaction.”

Pitts adds that:

If you’re thinking it, we’re probably talking about it. That’s the way pitches need to be in terms of timeliness, focus and reaction to what’s going on. If you send me a pitch on Friday about something that happened on Wednesday, we may have already moved on.

For more on what editors are looking for, read: How to Pitch: The Root.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Pitch ‘Immediately Engaging,’ Photo-Heavy Pieces to BBC Travel

BBC-Travel-Blog-ImageTop 30 Vacation Spots in America. The 10 Best Places to Visit in Rome. How to Take a Road Trip on a Budget. For travel websites and blogs, it’s easy to use listicles as a way to deliver stories. They’re short, sweet and to the point. However, BBC Travel has a different approach to travel content.

The 3-year-old site focuses on ”stories that are unexpected or surprising, have a timely ‘Why now?’ hook, and weave a strong, context-heavy narrative,” says deputy editor Ellie Cobb. Editors are also looking for visual elements to supplement your story:

Concise pitches that are “immediately engaging” will avoid the editors’ slush pile, and mentioning availability of high-resolution photos will further distinguish a pitch, as editors are commissioning “photo-heavy” pieces, including photo essays that are formatted as slideshows.

Cobb encourages writers with multimedia skills to send queries, too. In particular, she’s eager to consider infographic pitches and videos.

For more on what stories to pitch, read: How to Pitch: BBC Travel.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

The Latin Kitchen Accepts Freelance Pitches That Target English-Speaking Latinos

Latina magazine’s sister site, The Latin Kitchen, is all about celebrating the connection between food and the culture of English-speaking Latinos. As a niche food-and-drink site, The Latin Kitchen is able to set itself apart from other online foodie destinations.

“We don’t have any direct competitors, but we look at sites like Epicurious, Food Republic, Delish, Huffington Post Food and others,” said editor-at-large Marie Elena Martinez. With a strong focus on Latin traditions, The Latin Kitchen gives its readers something more than just the standard tips on how to make the best burgers.

The Latin Kitchen is 75 percent freelance written and no section is off limits; however, if you plan on pitching its most popular section, “Recipes,” you’ll need to follow strict guidelines:

Recipe developers must have their own successful food blog and recipes must be triple-tested before submission. If the recipe is not original to the contributor, permission must be obtained from the chef, mixologist or cookbook author who created it.

Writers looking to land a byline might also want to include their own high-resolution photographs with their submissions, which helps out the small in-house staff.

For more pitching tips, read: How To Pitch: The Latin Kitchen.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

 

A Fashion Blogger Shares Tips on Creating a Successful Blog

Blogging is on the front line of digital media, and while the accessibility of creating your own blog may seem like a lighthearted hobby to do on a Sunday morning Vicki Sullivan, founder of Aspiring Socialite, explains there’s more to it than that.

When done strategically, blogging can be a lucrative career that involves doing what you truly love. In our latest Journalism Advice article, Sullivan explains the steps writers should take when starting their own fashion blog (or any blog for that matter.)

In particular, one of her key points is to not see your fellow bloggers as competition; instead, use this network to your advantage:

“It’s been my experience that collaborating with other bloggers increases your traffic and social media following much more than if you were going at it alone,” Sullivan said.

For more blogging advice, read: The Keys to Starting Your Own Fashion Blog.

 

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