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Lauren Hockenson

Lauren Hockenson is a professional technology journalist based in Brooklyn, New York. Her profiles and musings on all things tech can be seen across the Internet at Mashable, The Next Web, and IGN Tech. Follower her on Twitter at @lhockenson.

Google, Native Ads and What It Means For Publications

Earlier this week, Google solidified their take on so-called “native advertising,” one that they have been slowly crafting due to the rise of these advertisements in places like BuzzFeed and the Atlantic.

To put it simply: Google has created resources for publications to build native ads with Google’s blessing, but you’re not going to see it anywhere near Google News.

Tools for native advertising are a first for Google, as companies have had to scramble to bring native advertising templates to their own publications. Google will now support these ads through DoubleClick for Advertisers, allowing publishers to adopt a plug-and-play code system that makes setting up and tagging the ads much more easier to execute.

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Hilarious “Mayor vs. Bear” Tweets Go Viral

A 250-pound bear climbs a tree in Connecticut, and the local mayor live tweets about it.  It sounds like a pretty standard day on Twitter, but this particular encounter was different.

It went crazy viral.

How does a seemingly ordinary alert from a mayor about a bear incident become the subject of the entire Internet’s curiosity? Well, Danbury Mayor Mark Boughton’s Twitter presence explains a lot about his personality. Known for tweeting rap lyrics and maintaining a casually silly presence on the social media site, Boughton is the mayoral version of a lounge lizard compared to other high-profile political social media stars (the heroic Cory Booker, hailing one state over in New Jersey, comes to mind).

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Issuu Releases New Update, Becomes Community Magazine Library

One of the most popular platforms for digital magazine distribution, Issuu, is finally getting a new look. With 70 million unique visitors each month via 11.5 million publications already in tow, the website is now transitioning from a place for magazines to get their name out to a place where readers can go to discover new material.

And with a new update that went live today, readers will be exposed to a lot more of what the platform has to offer.

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10 Years Later, WordPress Remains on Top

Ten years ago yesterday, one of the most important tools for digital publishing was willed into existence, one that has had an immeasurable impact on how we live our lives on the Internet. In fact, this blog wouldn’t even exist right now without it.

WordPress has entered double digits, and it serves as the production platform of more than 66 million websites, including some of the biggest websites out  today. And with its new update, WordPress 3.6, coming around the corner, it seems that it will only continue to grow.

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Soo Meta is a Storify for Video

As far as newsgathering tools go, Storify has radically changed how reporters navigate breaking news and information on social media. In just a matter of clicks, a writer can pull together dozens of tweets, videos and photos onto one platform and collate it into one thorough, complete story. Although it provides for media, there isn’t an easy transition from one video to another.

Now, reporters can create high-impact story compilations with Soo Meta, a video mashup tool that enables users to piece together different Youtube clips to create a cohesive story based around a topic or idea. Users can pull in information from Youtube, Pinterest and Twitter and create full multimedia compilations. Each segment can be controlled and clipped, so only the most important parts of a video would make it into the final piece.

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