A visitor to a news site that arrived through Facebook or search is less engaged than a direct visitor, according to a new study from Pew Research Center. This pattern holds true for both legacy media outlets and digitally-native publications like BuzzFeed.
The report looked at 26 news sites: the top 15 in traffic according to comScore and the top 20 most-shared publications on Facebook according to platform’s internal data. While it did not delve deeply into mobile traffic due to the limitations of comScore’s mobile panel, there were still some interesting insights on mobile Web-browsing habits.
Readers continue to favor Web browsing over apps when it comes to news. Read more