Brandon Holley held editor positions at Time Out and GQ, helped launch Elle Girl and headed Yahoo! Shine before taking the helm at Lucky in 2011. And, she says, if you want to snag a top spot on a magazine masthead, you need to be a vocal and proactive voice for the brand.
“I think people make a mistake when they wanna climb the masthead, and they assume the editor-in-chief should pay attention to them. And, now that I’m on the other side of the desk, I love people who come to me,” Holley said in our Media Beat interview.
Holley explained that she succeeded at GQ by giving “steady input without being annoying” to editor-in-chief Art Cooper. “I wasn’t kissing ass, but I would write memos to him and say, ‘I think this section could use this,’ and ‘I think we should start a new section that’s this’… I’m a huge fan of memo writing.”
- Kara Swisher's Advice to Tech Journalists: 'Be accurate. Know your stuff'
- Andy Cohn on How The Fader Is Thriving in the Digital Age
- Jane Pratt to Magazine Editors: Kill the 'Magazine Speak'
- Vibe's Jermaine Hall: 'Being editor-in-chief is a lot of schmoozing'