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Why Are Only 60% of Journalists on Twitter?

ajr.jpgCan we talk about something? It looks like 2008 is calling and they want their newsrooms back. The American Journalism Review posted a piece this week with the headline “Some Newspapers to Staff: Social Media Isn’t Optional, It’s Mandatory.”

Everyone take a deep breath. It’s not totally ridiculous: The piece, written by Mary Ann Fischer, discusses the various ways newsrooms get editors and reporters on social media, how it’s hard to call it “mandatory,” and how social media guidelines should be “living breathing documents.”

All true.

Also, Dean Baquet hasn’t tweeted yet. But that’s not the worst of it. Fischer writes:

 Nearly 60 percent of journalists were on Twitter in 2013, according to a survey done by Oriella PR Network. San Francisco Chronicle managing editor Audrey Cooper said the lack of social media activity is more pronounced among print journalists. “If you look at your average newspaper editor, they don’t have thousands of followers like the editors of BuzzFeed,” she said. “As a group we tend to have not embraced digital media as much. That’s not good or bad, but it does raise the question of how do you perform in that space if you’re not a user of digital media.”

I just don’t know what to say aside from, hey, print people: It’s time to quit the boycott.

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How News Orgs Can Make Weather Interesting on Social Media

Weather forecasts can’t possibly be funny, right? But Digital Communities Manager at the Dallas Morning News, Michael Landauer, has made the impossible possible in his hilarious daily weather Facebook posts.

Poynter has been giving Landauer’s postings some love over the last week, but as I’m a Dallas native and follow the comical newspaperman on Facebook (he was my editor back in the day, when I wrote for the DMN as a Student Voice), I’ve been noticing Landauer’s unique take on weather for several weeks now. Another disclosure before we go further: I write for the DMN-owned content agency Speakeasy doing sponsored editorial, though that has nothing to do with the News‘ general Facebook presence.

Back to the weather. I read these posts each morning as I scroll through my Facebook feed in bed. Here are a few of Landauer’s most inspired works:

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Social Networks and Digital Publishing: Friday Link Round-Up

eulogyfortwitterAh, it’s Friday and finally nice out. Which is why I plan on catching up on all the good links and stories I had to breeze through during the work week. Somewhere outdoors, facing the sun, preferably with a morning coffee. Here are some social media themed links I’ve been thinking about this week; tweet us @10,000Words or comment with articles you think we should catch up on this weekend.

1) I saw that this conversation was going on, but couldn’t bring  myself to get buried in it. Until now. The Atlantic’s ‘Eulogy for Twitter‘ makes some interesting points, though I think media people tend to get caught up, as if Twitter has to be the same for everyone. Maybe it’s just not for journalists anymore, but that’s pretty ridiculous, too.  The point about Twitter a catalyst, like AOL was for email, is something to chew on alongside your Sunday bagel. If Twitter’s dying, someone tell the White House, who is obviously stressing way too much about it.

2) I only log into into LinkedIn when my train’s delayed and I’ve become bored with Twitter (well, now…). I notice that they’ve sent me  a bunch of email notifications,  go in to clean up the mess and see who viewed my profile, as if it were some freemium dating service. But I digress — turns out there are a lot of people like me, which is why this Quartz piece says that LinkedIn is still focusing on being a content site. But a newspaper?

3) I hate to toot our own horn, but this Angela Washeck post on Facebook newswire lays out its plans and asks some good questions. It’s made entirely possible with Storyful, which means, how is it better than Storyful or even a well curated Twitter newsfeed?

So what did we miss out on this week? What are your weekend reading plans?

Image credit: The Atlantic.

Nudged by Social Media, Martin’s Breads Removes Controversial “Yoga Mat” Additive

Few consumers knew exactly what Azodicarbonamide was before food blogger Vani Hari of foodbabe.com campaigned Subway Sandwich Shops to remove the controversial “yoga mat” chemical and food additive from their breads.

martin's post picNow, in response to hundreds of customer requests via a combination of calls and social media messages on Facebook and Twitter, Martin’s Famous Pastry Shoppe, Inc., makers of Martin’s Potato Breads and other baked goods, announced it is planning to remove Azodicarbonamide (ADA) from its’ products “as soon as they are able.” Read more

Facebook’s ‘Paper’ App: What You Should Know

paperToday is Facebook’s 10th birthday (feel old yet?), so it’s only fitting that the Mark Zuckerberg-led team launched a pretty bold (and, in my opinion), beautiful reincarnation of itself just yesterday.

Universe, meet Paper, the app that’s meant to combine your traditional Facebook feed, complete with your friends’ photo albums, statuses and check-ins, with news stories from a host of respected, national publications in one experience.

Paper pivots around the abstract notion of stories, and its focus on this concept is quite successful. In its most basic form, Paper has all the functionality of the Facebook mobile app. But Paper is leaps and bounds ahead of its predecessor because it was structured with a mobile-first mindset, unlike Facebook, which had to be reimagined years after its initial design during the “desktop age,” Business Insider reviewer Jim Edwards wrote Monday.

“Paper appears to be Facebook’s answer to the question, ‘If we were to re-create Facebook as a standalone app that delivered a beautiful, simple, highly focused experience, what would it look like? Well, it looks like Paper,’” he continued.

After spending some time with Paper, I think there are just three things you should know about the app:

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