Jonathan Geller, president and editor-in-chief of Boy Genius Report (the mobile tech blog), has an intuitive knowledge of what his audience wants. As a result, Geller has been able to circumnavigate the music industry, the mobile tech scene and the blogosphere with ease.
After a spell of anonymity (when he was writing for Engadget and BGR), Geller outed himself in 2010, so the world finally knew who the Boy of Boy Genius Report actually was. Geller credits his early rise to his desire to take risks and his networking skills. Here, he talks about the keys to a great tech site:
Content, content, content. You’ve also got to have a great team. You have to know your audience. You need to have that instinct, to know what people want to read. Be authentic, be engaged and interact with your readers. Whether it’s on Twitter, on Facebook, whatever. At the end of the day, you’ve just got to throw everything at the wall and see what sticks.
For more from Geller, including his long-term goals for the site, read: So What Do You Do, Jonathan Geller, President and Editor-in-Chief of Boy Genius Report?