GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

interview

Jonathan Geller of Boy Genius Report on the Keys to a Great Tech Site

Jonathan-Geller-200

Jonathan Geller, president and editor-in-chief of Boy Genius Report (the mobile tech blog), has an intuitive knowledge of what his audience wants. As a result, Geller has been able to circumnavigate the music industry, the mobile tech scene and the blogosphere with ease.

After a spell of anonymity (when he was writing for Engadget and BGR), Geller outed himself in 2010, so the world finally knew who the Boy of Boy Genius Report actually was. Geller credits his early rise to his desire to take risks and his networking skills. Here, he talks about the keys to a great tech site:

Content, content, content. You’ve also got to have a great team. You have to know your audience. You need to have that instinct, to know what people want to read. Be authentic, be engaged and interact with your readers. Whether it’s on Twitter, on Facebook, whatever. At the end of the day, you’ve just got to throw everything at the wall and see what sticks.

For more from Geller, including his long-term goals for the site, read: So What Do You Do, Jonathan Geller, President and Editor-in-Chief of Boy Genius Report?

Mediabistro Course

Freelance Editing

Freelance EditingStarting August 6, learn how to build a thriving career as a creative professional! In this course, you'll learn the best practices for managing a freelance career, such as, how to establish your online presence, pitch to clients, manage your finances and solicit referrals and testimonials. Register now! 

What To Read Today: Interview With Buzzfeed’s Jonah Peretti

If you only read one thing on the Internet today, this is it. And it will probably be all you have time to read, clocking in at the 91 minute mark according to Medium’s estimation.

(But hey, if your Tweetdeck is down and Feedly’s under attack, you should have more time than usual to lean in to a piece like this. Sorry for the reminder.)

jonahperettiIt’s an eight-part Q&A that reporter Felix Salmon conducted over a few interviews with Jonah Peretti, who helped found two of the most viral, traffic-driving websites on the Internet: Huffington Post, and after leaving HuffPo, Buzzfeed.

If you only read part of it, skip to sections 6, Buzzfeed as Willy Wonka’s Lab, and 7, How to win the Internet. On the whole, it’s a fascinating look into the mind and methods, plus the future and back story, of one of the people who made the Internet and general online mediascape what it is today — for better or worse.

Behind the Scenes at The Guardian During the Edward Snowden Era

snowden_1370814166862_426887_ver1.0_320_240The Guardian has gotten more press in the past year than ever before. This is of course thanks to one Edward Snowden (Glenn Greenwald and Laura Poitras helped too). News outlets dutifully reported on the NSA leaks with fervor, but for media junkies, the real story went on behind the scenes. Read more

Livingly Media VP Explains Why Personality Quizzes Are So Popular Right Now

John-Newlin-blog

Livingly Media’s VP of content, John Newlin, who recently relocated from California to oversee his fledgling editorial staff in New York, is in charge of three very different websites. Zimbio, based on the West Coast, is a pop-culture hub; StyleBistro is fashion focused; and Lonny was one of the first digital shelter sites.

All three online destinations are thriving, a result that Newlin credits to the media company’s effective use of social media, its large database of images and the mass appeal of its personality quizzes:

We launched personality quizzes [on Zimbio] in mid-January. From a pop psychology point of view, these quizzes answer the question, “Who am I, really?” If someone takes the “What Star Wars Character Are You?” and gets Han Solo, they think, of course, I’m a space cowboy. And you share that because this is what you’ve been telling people for years — you’re just as cool as Han Solo. The traffic we started getting for these quizzes was truly unprecedented. And it still is to a large extent. I think we tapped into something at the right time, backed by a robust tech platform.

For more from Newlin, including details on how Livingly acquired its massive photo archive, read: So What Do You Do, John Newlin, VP of Content for Livingly Media?

Cheryl Brown on Reimagining Allrecipes.com for Print

Cheryl-Brown-articleIf there’s one thing Cheryl Brown knows how to do, it’s how to write the perfect recipe. She worked at Gourmet for a decade, perfecting her craft, before transitioning to a variety of digital outlets like KitchenDaily.com, Slashfood.com and Recipes.com.

Brown has now undertaken a huge new project — creating a print magazine from the cooking juggernaut Allrecipes.com. As the editor-in-chief of the new pub, Brown strives to bring the Allrecipes community to life on the page. She says it’s a “crazy fun project” and believes in the value of print:

There’s so much talk of being on all platforms, but print is very much an active platform and I think it’s not to be overlooked. The opportunities are different, and the way it serves the consumer is different. Digital is about utility, about finding what you need right away, getting a lot of ideas and instruction quickly. I think magazines bring a curation to the table that other platforms can’t do in the same way. Magazines don’t have to be driven by SEO, so they’re able to bring attention to really interesting stories or unusual topics.

To hear more from Brown, including her advice to journalists hoping to break into food media, read: So What Do You Do, Cheryl Brown, Editor-in-Chief of Allrecipes Magazine?

NEXT PAGE >>