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interview

President of Hearst Newspapers on the Importance of Hiring Quality Journos

Mark-Aldam-ArticleMark Aldam has been in the newspaper game for nearly 30 years, so it’s safe to say he knows a thing or two about print journalism. As president of Hearst Newspapers, Aldam oversees 36 weeklies and 15 dailies, on top of selling digital marketing services in 103 markets.

In our latest So What Do You Do column, Aldam talks about what excites him about the business, why print isn’t dying and the importance of hiring quality journos for Hearst’s multitude of papers:

We’ve made a deliberate effort to add top journalists to our newsrooms. All of our editors are Pulitzer-Prize-winning journalists. Most of our current editors have only joined us in the last four years. They each bring a digital sensibility and understanding that enterprise news still matters and that to keep the consumer paying for content the experience has to be unique, and so we have to have a ground game of local reporting resources. That move we’ve made is continuing to invest in newsgathering resources.

For more from Aldam, including his thoughts on competitors like News Corp., read: So What Do You Do Mark Aldam, President of Hearst Newsapers?

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Jonathan Geller of Boy Genius Report on the Keys to a Great Tech Site

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Jonathan Geller, president and editor-in-chief of Boy Genius Report (the mobile tech blog), has an intuitive knowledge of what his audience wants. As a result, Geller has been able to circumnavigate the music industry, the mobile tech scene and the blogosphere with ease.

After a spell of anonymity (when he was writing for Engadget and BGR), Geller outed himself in 2010, so the world finally knew who the Boy of Boy Genius Report actually was. Geller credits his early rise to his desire to take risks and his networking skills. Here, he talks about the keys to a great tech site:

Content, content, content. You’ve also got to have a great team. You have to know your audience. You need to have that instinct, to know what people want to read. Be authentic, be engaged and interact with your readers. Whether it’s on Twitter, on Facebook, whatever. At the end of the day, you’ve just got to throw everything at the wall and see what sticks.

For more from Geller, including his long-term goals for the site, read: So What Do You Do, Jonathan Geller, President and Editor-in-Chief of Boy Genius Report?

What To Read Today: Interview With Buzzfeed’s Jonah Peretti

If you only read one thing on the Internet today, this is it. And it will probably be all you have time to read, clocking in at the 91 minute mark according to Medium’s estimation.

(But hey, if your Tweetdeck is down and Feedly’s under attack, you should have more time than usual to lean in to a piece like this. Sorry for the reminder.)

jonahperettiIt’s an eight-part Q&A that reporter Felix Salmon conducted over a few interviews with Jonah Peretti, who helped found two of the most viral, traffic-driving websites on the Internet: Huffington Post, and after leaving HuffPo, Buzzfeed.

If you only read part of it, skip to sections 6, Buzzfeed as Willy Wonka’s Lab, and 7, How to win the Internet. On the whole, it’s a fascinating look into the mind and methods, plus the future and back story, of one of the people who made the Internet and general online mediascape what it is today — for better or worse.

Behind the Scenes at The Guardian During the Edward Snowden Era

snowden_1370814166862_426887_ver1.0_320_240The Guardian has gotten more press in the past year than ever before. This is of course thanks to one Edward Snowden (Glenn Greenwald and Laura Poitras helped too). News outlets dutifully reported on the NSA leaks with fervor, but for media junkies, the real story went on behind the scenes. Read more

Livingly Media VP Explains Why Personality Quizzes Are So Popular Right Now

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Livingly Media’s VP of content, John Newlin, who recently relocated from California to oversee his fledgling editorial staff in New York, is in charge of three very different websites. Zimbio, based on the West Coast, is a pop-culture hub; StyleBistro is fashion focused; and Lonny was one of the first digital shelter sites.

All three online destinations are thriving, a result that Newlin credits to the media company’s effective use of social media, its large database of images and the mass appeal of its personality quizzes:

We launched personality quizzes [on Zimbio] in mid-January. From a pop psychology point of view, these quizzes answer the question, “Who am I, really?” If someone takes the “What Star Wars Character Are You?” and gets Han Solo, they think, of course, I’m a space cowboy. And you share that because this is what you’ve been telling people for years — you’re just as cool as Han Solo. The traffic we started getting for these quizzes was truly unprecedented. And it still is to a large extent. I think we tapped into something at the right time, backed by a robust tech platform.

For more from Newlin, including details on how Livingly acquired its massive photo archive, read: So What Do You Do, John Newlin, VP of Content for Livingly Media?

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