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Jonathan Geller of Boy Genius Report on the Keys to a Great Tech Site

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Jonathan Geller, president and editor-in-chief of Boy Genius Report (the mobile tech blog), has an intuitive knowledge of what his audience wants. As a result, Geller has been able to circumnavigate the music industry, the mobile tech scene and the blogosphere with ease.

After a spell of anonymity (when he was writing for Engadget and BGR), Geller outed himself in 2010, so the world finally knew who the Boy of Boy Genius Report actually was. Geller credits his early rise to his desire to take risks and his networking skills. Here, he talks about the keys to a great tech site:

Content, content, content. You’ve also got to have a great team. You have to know your audience. You need to have that instinct, to know what people want to read. Be authentic, be engaged and interact with your readers. Whether it’s on Twitter, on Facebook, whatever. At the end of the day, you’ve just got to throw everything at the wall and see what sticks.

For more from Geller, including his long-term goals for the site, read: So What Do You Do, Jonathan Geller, President and Editor-in-Chief of Boy Genius Report?

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Atlantic Media Re-launches CityLab.com, Emphasis on Mobile, Expanded Editorial

citylab feat picThe Atlantic recently announced the re-launch and expansion of its’ former AtlanticCities.com site as CityLab.com, a re-envisioned destination with an eye toward mobile users first, as well as a responsive design and expanded editorial intended to widen the audience for the site’s coverage of issues facing global cities. Read more

Every News Story On The Internet Right Now Could Be 300 Words Shorter

AP_logoOk, so while longwinded Upworthy-style headlines are in vogue right now, so should be tighter editing. Earlier this week, Erik Wemple reported on an AP memo announcing a move to start “policing” story length. Daily bylines digest stories should be around 300-500 words and top, ‘global’ stories should never exceed 700, unless it’s necessary and still ‘tightly edited.’ I’m all about it. Some reasons managing editor Brian Carovillano wants them shorter?

1) Good stuff is drowning in a ‘sea of bloated, mid level copy.’ I know we’re all supposed to be all about ‘longform,’ but it seems like everything I read these days is at least two paragraphs (or pages, if you’re The New Yorker) too long. One day when I have a free weekend, I’m going to compile my evidence, but for now it remains a hypothesis: I think a lot of us are writing too much to seem more serious and in-depth so as not to appear too beholden to the ‘clickiness’ of the Internet. Yes, we can do serious journalism on mobile and digital-first platforms. But it can also be concise. Read more

Inflight Entertainment Company Global Eagle Inks Deal with Digital Newsstand Leader Magzter

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A recent deal announced by inflight entertainment company Global Eagle and digital content provider Magzter will give airlines—and their passengers—access to thousands of local, regional and international magazines.

The initial rollout of the service will be made available to Global Eagle’s airline partners Dubai-based Fly Dubai and Brazil’s largest carrier, TAM Airlines. Read more

What NYT Now Means For the Times and Mobile Journalism

Screen Shot 2014-03-26 at 12.07.42 PMThe New York Times has been a bit slow getting with the program, as mobile offerings go. NYT Now, an $8 app billed monthly, will offer top stories as curated by Times editors on mobile phones (it’s not clear yet when an iPad version is coming) starting April 2.

I had heard rumors about NYT Now when Executive Editor Jill Abramson and other top dogs from the Times announced the app and other mobile products to be rolled out at SXSW earlier this month, but it seems now the Grey Lady is ready to move away from an “all the news that’s fit to print” mentality to a “fast and engaging news experience” mindset, noted TechCrunch’s Ingrid Lunden.

NYT Now will feature quick summaries of the day’s biggest Times stories (“Morning and Evening Briefings”) as well as recaps of aggregated pieces from around the web, and it will all be produced by newsroom journalists on a mobile-only team. The $8 app gets you access to the full version of any story inside the app, but don’t expect an endless supply of Times journalism.

Read more

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