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site management

Can Netflix-Style Personalization Help Your News Org’s Homepage?

Dynamic_Yield_LogoThis week, Dynamic Yield announced a new personalization feature to it’s “automated real-time customization engine.” It’s a mouthful, but it could mean new things for your homepage.

Using automated A/B testing, the software helps your website offer a super personalized experience for a user based on their habits and clicks on past visits. CEO and co-founder Liad Agmon says that it helps editors solve the problem of deciding what they want users to see (like Vox’s vegetables) and what users usually click on.

Homepages shouldn’t be generic, because the user that comes to a site via a shared link on Facebook is very different from the one who arrives at the homepage through the url, he notes. Why shouldn’t you cater to them? If you know that one user reads long features, but another is just watching your video content, you can also adjust paywalls to be more fair and more attractive to users.

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Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampStarting November 3, learn how to develop a plan for your book's success in Book Promotion and Publicity Boot Camp! In this intensive boot camp, you'll hear from publishing and PR experts how to master the publicity skills needed to ensure a successful book launch using various promotional techniques. Register before October 3 to get $50 OFF with early bird pricing. Register now!

RebelMouse Gets A Makeover

RebelMouseI’ve written about RebelMouse here before — it’s always been a pretty useful tool for curating your various social media accounts. But it’s entering new territory now. Publishers will have the chance to not only aggregate all their content but also use the platform to increase the impact of their viral stories and become a vital part of the social conversation.

Brands and media companies alike are constantly trying the crack the Facebook algorithm code plus keep up with the ebbs and flows of various social network popularity. RebelMouse founder Paul Berry (formerly head of technology at the Huffington Post) and his team are giving pubs a place to combine all their social happenings and create original content.

“RebelMouse is now a content management and distribution platform with comprehensive blogging and original authoring tools to make your content creation process as seamless as possible,” Berry wrote on RebelMouse’s blog.

As Capital New York‘s Johana Bhuiyan wrote, this move may make it competitive with blogging and CMS platform Medium. Animal lover website The Dodo was created entirely with RebelMouse, and it has seen incredible traffic figures because of RebelMouse’s capability of linking back to social media.

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Everything Upworthy Can Teach Journalists

upworthyThis week, New York magazine has a profile of the website we all love to hate: Upworthy.

Upworthy is the bane of many a journalist’s existence. It peddles in clicks, and has people sharing, painlessly and by the millions, pieces of content that concern topics we actually want to report on. A 10-page feature or package with video on the effects of poverty takes months to prepare and weeks to garner attention on Twitter. They find one video on the topic and it has thousands of views. It’s  more BuzzFeed-y than BuzzFeed; they at least have a news team. You should read the whole piece, though, because there are lessons to be gleaned from their success.

1) Ah, the infamous Upworthy style headline. In one part of the feature, they talk about ‘click testing,’ where they run through possible headlines and then see how clickable they are out in the wild. If it’s not clickable, they tweak. Every media outlet can do this, and if you want to garner more traffic, you should. If you feel icky about changing the headline after it’s originally published, just add a note. I see good digital outlets doing this all the time. Slate stories, for example, often have one headline when I see it in the morning and another by the afternoon when I actually get around to reading it. If it requires emails or write offs to tweak a headline or re-run and write a new social media tease to make it more interesting — you’re doing it wrong. Read more

Ukrainian Startup Newzmate Launches Traqli News Curation Tool

Some news stories, such as the current mystery of what happened to a Malaysian Airliner that seemingly disappeared from sight, are difficult to keep up with due to their dynamic and ever-changing nature of almost daily updates that add new and previously unpublished information.

newzmate post picBut, Newzmate, a joint U.S. – Ukrainian-based tech startup may have an answer to this vexing, news curation problem. Read more

Rumble and Digital First Media Partner Up, Update Their Ideas of Mobile

rumbledfm

Last week, Digital First Media announced a partnership with Rumble, the mobile publishing platform. I’ve written about Digital First Media before, when they announced their plan to “unbolt” digital newsrooms from their print culture. This partnership is a move in that direction.

They aren’t just a new Rumble client. The two companies instead have partnered up for mutual benefits. According to Rumble cofounder and CRO Uyen Tieu, they had a team of developers in DFM’s newsrooms for a week, going through their systems, poking around their servers and taking stock of what they are currently working with. This way, says Tieu, Rumble can work with them to give them exactly what they want and need. Tieu says that they are a good fit for publishers like Digital First Media because they are a centralized platform “but we are agnostic in that we are open to working with everyone…we play well in the sandbox with others.”

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