social networking

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about frictionless sharing on the web, with our without Facebook; building online community engagement around key events; and why community management is more of a discipline than a role.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.

Reuters on Thursday released Social Pulse, a social media dashboard that shows what’s hot on social networks, with a focus on business news.

The site is divided into multiple sections: A top articles section, a social sentiment section, a section showing the Klout scores of CEOs, a hot tweets section and a section of stories that are popular on Reuters.com. On the right rail is a section called “Live Wire,” a series of hot links curated by Social Media Editor Anthony DeRosa. Read more

So you’re a journalist who turned on the subscribe feature on your personal Facebook page and now you’ve got a good number of Subscribers.

Now what?

Previously, it was possible to divide your social media life into two realms: Personal (Facebook) and Business (Twitter). You might have used Twitter to push out links and do some reporting, while your Facebook page was more for friends and family.

Now that you have a bunch of Subscribers, who subscribe to your updates because they expect information and content relative to your job, you can’t divide the two streams like you once did.

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Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about how to build a social media command center; why Facebook isn’t an echo chamber; and best practice for a community manager planning a week of activity and content.

Read more

On average, journalists using Facebook’s subscribe feature have seen a 320 percent increase in subscribers since November, according to a Facebook analysis of 25 journalists. This sample included local,  national and international journalists who report on various platforms.

The growth is coming from social and interest-based discovery, wrote Vadim Lavrusik, Facebook’s journalist program manager and Betsy Cameron, a data analyst.

“People discover journalists to subscribe to on Facebook through their friends in News Feed; Facebook search; our “people to subscribe to” recommendations engine (which shows you who your friends are subscribing to and recommends journalists based on your interests); and other organic discovery mechanisms, such as simply seeing who your friends have subscribed to,” they wrote. Read more