Yesterday, the New Yorker launched an anonymous tip box. Excuse my skepticism, but I’m not sure why any newsroom wastes their resources on those things. (Sorry, boss!)

Instead of being a useful, secure tool for the public to use as a means of contacting an organization, tip boxes are in reality just a kitschy, spammy, and not particularly secure design element. I get why we have them — to make a show of transparency — but how many leads have you ever gotten from the tip box?

Every time I glimpse one of the notifications from ours in my inbox, I half expect the Syrian Electronic Army to pop out. But it’s usually an insult, jibberish, or a well meaning publicist with a request to cover an event entirely unrelated to the theme of our blog.

The key element here is safety. No one in their right mind– or at least the kind if people you’d want to be conversing with concerning a potential story– is going to try to contact you via the tip box. It’s like calling someone on a landline: intrusive and unlikely to result in a timely connection. It’s called email, or at this point, even a Twitter DM. 

If it weren’t for the disturbing news this week about the Justice Department’s seizure of AP’s phone records, maybe I could find room in my heart for the tip box. But if phone records aren’t safe from our own government, why would anyone leak something through an online tool such as the tip box? Perhaps I’m still just in shock and feeling vicariously betrayed, but the digital anonymous tip box is akin to the charming little crinkly noise my Kindle makes on my iPad. It’s a cute reminder of the more idealistic days of yore — the ones we like to think existed or hope for. But it’s all sort of a farce, isn’t it? 

When Facebook released their Best Practices guide for media last week, I admit I thought it was cute. In my world, I consider Facebook sort of my ‘private life,’ a space I reserve to share thoughts and internet things with people I actually know, whereas I consider Twitter my more public persona, where I follow strangers’ opinions. Facebook’s advice seemed like they were pointing out the obvious (‘have your content creators use the ‘Follow’ button’) in a last ditch attempt to make the social network as relevant as Twitter, especially in the wake of the all the ‘social media as wire service’ talk since the Boston marathon bombings and manhunt.

But that’s sort of a fallacy. In fact, one billion people still use Facebook, all the time. When I’m honest with myself, my newsfeed is just as full of wedding photos and lunch break musings from my real-life acquaintances as it is new posts and headlines from my favorite media outlets, just like Twitter. And Facebook is starting to get savvy about helping those publishers garner traffic and reader engagement. It’s not a bad product. 

Slate is the best example of a using Facebook to successfully engage their readers; it’s even the case study in the handbook. They’ve doubled their Facebook referrals between the second quarter of 2012 and the first of 2013. Read more

Comments are a double-edged sword. On one hand, the online community that surrounds a publication is full of some of the most ardent and loyal readers — those who are willing to engage in a thoughtful dialogue with a publication and other readers. On the other hand, the comments on individual articles could betray terrible trolls and haters that turn a thriving community into a fighting community.

Whether you live in the comments or try to avoid them like the plague, there’s a lot of value to understanding just how a community begins discussion and what makes an article ripe for trending. Ubiquitous comment system Disqus has made the discovery of trending topics visual with its new website, Gravity. The dynamic, HTML5-based website reports in real time where articles are receiving comment traffic by tracking motion across all of Disqus’s publication partners.

“What you’re seeing isn’t a simple directory of content people are clicking on,” the company writes in Gravity’s about page. “You’re seeing discussions experiencing a spike in volume. You’re seeing what people are talking about.” Read more

Our sister site SocialTimes recently spoke to Vadim Lavrusik, manager of Facebook’s journalism program. Lavrusik talked about why Facebook is the Rolodex of today’s journalists and how they can use the social network to report. Some of the takeaways:

Finding Sources
For finding people, journalists can type in phrases like ”College students in New York, NY” and “People who work at Facebook and like the New York Times“ to target a group of people if they don’t have a specific person in mind. From there, examining a person’s profile information such as a friends list or relationship status can be a starting point for verifying his or her identity…

Discovering Content
Facebook is also a good source of eye-witness videos and photos that journalists can discover and request to use in their stories, said Lavrusik. For example, a search for “photos taken in Breezy Point” conjures more 1,000 images of the New York City neighborhood that was devastated by Hurricane Sandy in 2012… Read more

Everyone has been in contact with lazy journalism — whether its one article looking a bit too full of market-speak or a group of articles using the same descriptive terms — but it’s always been very difficult to suss out whether it’s a coincidence or a purposeful cut-and-paste job. Sunlight Foundation, a non-profit focusing on governmental transparency, has decided to tackle the problem head-on with its new website, Churnalism.

If you think a particular article looks, well, suspicious, simply paste the link’s URL or  the text directly into Churnalism’s free scanner (or add on a free browser extension) and the tool will match phrases to press releases within its database. The tool scans through many popular PR hubs, including PR Newswire and MarketWire, and it has also revealed it can grab text from Wikipedia and the US government’s websites. You can compare the article side-by-side and see what was lifted from source material — and whether it’s taken out of context.

Check out the video on Churnalism below. Read more