Break into Business Mags With Inc.
If you’ve been following start-up culture and are looking to break into business magazines, you might find a home in Inc.
While Inc. occupies the same shelf space of other business publications like Entrepreneur, Fast Company and Forbes, the magazine has a distinction that separates itself from its competitors.
“We are a magazine about people who are incredibly passionate and have the will to start a business from scratch,” said Alexandra Brez, Inc.‘s managing editor. ”We are different because of our sophistication, as well as our connection to and interest in community events. And we are a very likable brand. People are proud to be featured by us.”
For full pitching guidelines and info on the best sections to shoot for, read How To Pitch: Inc.
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This glossy prides itself on being the only American mag that speaks to a key demographic: wives and moms, women who want to celebrate — not just survive — the young family years. So editors are looking for service-y pieces to guide these women in their 30s and 40s through a “happy but hectic life stage.”
If you’ve been staring at a blank screen unable to think up fresh ideas and innovative angles to pitch, a cure may be as simple as taking a hike. Exercise is scientifically proven to help you focus. And, you know, there’s that whole helps-you-live-longer thing, too.
The worst thing a freelancer can do is mass-mail the same pitch to a bunch of magazines — and editors always know.




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