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Archives: November 2012

Basic Tech Tips For Journalists: Reverse Image Search

In a world with Photoshop or photo editing software at nearly everyone’s fingertips, it can be hard to know if that stunning image making the rounds is real or even recent. Also, it can be hard to track down the original source of photos or images when they pop up on Pinterest with a link to a Tumblr that links to another Tumblr that links to a blog that doesn’t cite the source.

While there’s no fool proof way to find the original, there are a few ways to track down other copies of the image and potentially the original source. One of the easiest places to start is with a reverse image search.

It’s probably a good idea for journalists to plug any images they share into these sites before passing it along or repinning it with credit to the wrong source. Why use it? Last week in the wake of Super Storm Sandy, one of the most shared photos I saw pass around social media was of soldiers standing in a downpour guarding the Tomb of the Unknown Soldier. It was a real shot — from a few months before, not from Sandy as it was being purported to be. (Sandy spawned so many fake images, several places started tracking the real from the fake.) Reverse image searches also could help you find other similar photos of local landmarks that people have taken over the years if you search by one you have.

It’s just another tool in the toolbox and a useful trick when it works. There are a few image search options out there, so if you want to find more just search in your favorite search engine for “reverse image search” and see what comes up. The two I’ll discuss are probably the most well known, but feel free to share more ideas in the comments or links to this post.
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Chuck Porter on the Key to Advertising Success: ‘Don’t Do It Unless You Love It’

Our lovely chat with MDC chief strategist/CP+B chairman Chuck Porter winds down this week with a little insight and advice from the ad industry veteran. In the third and final part of our Media Beat interview with Porter, the exec reveals the keys to achieve advertising success (“Do something great and everything will take care of itself”) and what qualities he and CP+B look for in a strong job candidate. Truth to be told, for the latter, the agency’s criteria has remained the same since day one according to Porter, who tells us that to make the grade at CP+B, it takes “brains, talent, passion, curiosity and experience, in that order.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Part II | Tuesday: Chuck Porter on CP+B’s Expansion Plans (or Lack Thereof) and Reinventing Domino’s

Chuck Porter on CP+B’s Expansion Plans and Reinventing Domino’s

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

EmbedPlus Can ‘Enhance’ YouTube Videos for Commentary, Context, Linkage

Here’s a tool to help annotate and direct people to points of interest in any last minute campaign rally videos or the CNN punch-drunkness vids hopefully to come after tomorrow night’s election coverage.

A few weeks ago we highlighted TubeChop as an easy-to-use tool for highlighting parts of a YouTube video relevant to your story. EmbedPlus is another such tool, but with a handful of other additional, useful features.

EmbedPlus, available as a Chrome extension, WordPress plugin and simple wizard, allows you as a journalist to (among other things):

  • Annotate YouTube videos, placing your own text and links (perhaps “explainers” or more context) at designated times
  • Crop videos to the interesting or relevant portions, per the same idea we outlined for TubeChop
  • Mark several jump-to points (“chapters”) relevant to your coverage, so a reader doesn’t have to go searching
  • Provide quick access to conversations (“reactions”) to the YouTube video on social platforms like Reddit and Twitter

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‘My Criterion is The Work’: Chuck Porter on MDC’s Acquisition Strategy

In part I of our Media Beat interview with MDC Partners chief strategist and Crispin Porter + Bogusky chairman Chuck Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal.

According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.

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