To succeed in journalism, it is important to not only find your story, but to tell it in a way that’s different from the competition. (And let’s be honest, there is a lot of competition nowadays.) So, to take on that 800-lb gorilla of celebrity news, TMZ, Celebuzz editor-in-chief Dylan Howard says his team works overtime to give readers the most in-depth coverage possible.

“We must provide the most comprehensive coverage of the top 40-plus stories each day that are being aggregated by our rivals. I want our stories to go beyond the headline. That sounds jingoistic, but there’s method behind it,” he said in his Mediabistro So What Do You Do? interview. “When you look around the Web, the top showbiz stories are all covered the same way, packaged like Associated Press copy.”

And how does Celebuzz distinguish itself from the rest? “Putting these stories into context, often through the use of expert analysis,” Howard said.

Read more in So What Do You Do? Dylan Howard, Editor-in-Chief of Celebuzz.

– Andrea Hackett