In the same year that music mags Blender and Giant folded, Vibe shuttered, as well. But, luckily for the iconic mag, it was snapped up by a private equity firm, and editor-in-chief Jermaine Hall was brought on to resurrect the pub. And resurrect it, he did.
In the latest installment of Mediabistro’s So What Do You Do?, Hall explains how the mag is winning again and explains why editors-in-chief need to be more than just good writers.
“A lot of things that come with being editor-in-chief aren’t necessarily drilled down into the day-to-day tasks. It’s a lot of schmoozing; it’s a lot of fixing relationships; it’s a lot of bartering; it’s a lot of people skills,” he said. “It’s really going out there to be the ambassador of the brand on all levels. And that doesn’t necessarily come from being the strongest writer, it just really comes from people skills and the contacts and the relationships there that you’ve been able to build over your career. So, I think it’s knowing that it’s more than just writing and more than just editing at this level.”
For more, read So What Do You Do, Jermaine Hall, Editor-in-Chief of Vibe?