GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Pro Tip: Use Facebook’s New Questions Feature To Increase Engagement

If you are not already using Facebook Questions on your news organization’s Facebook page, you are really missing out.

Formulating poll questions is simple, and there is high potential for a poll question to go viral, placing both the question and your news organization’s brand on the walls of many “strangers.” Every time someone votes on the question, their vote gets recorded to their wall, which will also display on the newsfeeds of all their friends.

Those friends also can vote on the question, which, in turn, will show all of their friends the question. They need not “like” your news organization’s Facebook page in order to vote. However, in my experience, I have noticed an increase in “likes” after a question is posted to a Facebook page.

Facebook users passionate about a particular topic asked can “follow” the topic and be notified about new votes. Like most things on Facebook, questions can be commented on. Write-in answers are also allowed.

It is a lot easier (and typically more engaging) for people to vote on a question than to share a link they first see posted to a Facebook page. For this reason, I believe using Facebook questions should be imperative for all news organizations.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!