GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Google Uses Print Newspaper Ad To Advertise Search Ad Effectiveness

Google searches frequently help drive traffic to news stories at newspaper websites.

But here’s a different twist on the relationship between the search giant and newspapers: Using a newspaper to drive advertisers to the search giant.

That’s what Google apparently hopes to achieve in its new ad, which Globe and Mail media reporter Steve Ladurantaye discovered in his paper and then tweeted. Or maybe the message to take away is the opposite, as Ladurantaye tweeted about the half-page ad: “An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?”

Mashable follows up noting the ad apparently also ran in the National Post, another Canadian paper and Globe and Mail competitor.

(H/T Romenesko for catching this tweet.)

Mediabistro Course

Get a Literary Agent

Get a Literary AgentWork with a publishing consultant to find the right agent for your book and write a query that will get the deal done! Starting December 3, learn the best methods for finding a literary agent, how to choose the right agent for your book, the etiquette of seeking literary representation, and how to stand out among the numerous queries agents receive daily. Register now!